DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Second Semester
INTERNATIONAL MARKETING
(Upto 2012 — 13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions
1. Explain various environment of international marketing.
2. What are the steps involved in consumer decision making
process in international marketing?
3. Describe the product life cycle concept in global market
context.
4. Distinguish between product standardisation and product
adaptation.
5. Write a detailed note on 'international transfer pricing'
6. What is sales promotion? State the importance of sales
promotion in international marketing.
7. Explain the different types of channels of distribution in
international marketing.
8. Bring out the importance of International marketing
Information System.
Sub. Code
24
DE-405
2
Ws1
PART B — 15 60 marks)
Answer any FOUR questions.
9. Briefly explain the Ethno and Regio approaches to
international marketing.
10. Discuss the various consumer behaviour models in
international marketing.
11. Enumerate the steps involved in new product
development in international marketing.
12. Explain the different international pricing strategies.
13. What are the factors to be considered while selecting
advertising media in international marketing?
14. Explain the various types of intermediaries in the
international market.
15. Describe the process involved in international market
research.