DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Second Semester
INTERNATIONAL MARKETING
(Upto 2012 2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. Define marketing. What are the functions of marketing?
2. Why is it necessary for a marketer to study the
marketing environment? What are the environmental
variables to be taken into consideration?
3. "Marketing starts with consumer and ends with the
consumer". Explain the statement.
4. Explain the key determinants of international product
mix policy.
5. Define brand. Explain the branding strategy decision.
6. Explain the objectives and importance of pricing.
7. Why do new products fail? What are the critical forces
influencing the management of products?
8. What is marketing information system? Explain the
sources of marketing information system developed.
Sub. Code
24
DE-2708
2
Sp 1
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the various objectives of international marketing
along with challenges involved in international
marketing.
10. Compare and contrast the economic, passive, cognitive
and emotional models of consumer decision making.
11. Explain the concept of product life cycle as applicable in
international marketing.
12. Explain the various factors affect the pricing decision in
international market.
13. Discuss the various types of international channel
selection.
14. Explain the advantages and disadvantages of various
media of advertisement.
15. Discuss the scope of international marketing research.