DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
INTERNATIONAL MARKETING
(2013-14 Academic Year and 2014 Calendar Year onwards)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. What are the various types of factors which influences
the marketing environment?
2. Discuss any two theories of consumer behaviour.
3. Discuss about new product planning and development.
4. What do you mean by brand decisions?
5. Explain the importance of price in business.
6. Explain the concept of dumping.
7. Explain the process of personal selling.
8. Discuss the functions of middlemen.
Sub. Code
34
DE-3251
WS
2
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Discuss elaborately the modern concept of marketing.
How does it different from the traditional concept?
10. List out in detail the different modes of entry to foreign
markets. Which mode should be preferred and why?
11. Explain in detail the consumer decision making process
in the international context.
12. Discuss the various basis of market segmentation.
13. Discuss the different kinds of pricing strategies.
14. Elucidate the advantages and disadvantages of various
types of advertising media.
15. What are the considerations to be taken into account
while determining the channels of distribution?
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