DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Second Semester
INTERNATIONAL MARKETING
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What is marketing concepts and compare with selling
concept? Give examples
2. Explain marketing environment for the business
enterprise of consumer goods.
3. What are the different types of socio cultural factors that
influence consumer buying behaviour?
4. What is product mix? Explain the factors that influence
product mix.
5. What is dumping? Explain the different types of
dumping.
6. Define advertising. What are the various media of
advertising?
7. What is market segmentation? Explain the various uses
of market segmentation.
8. Explain the various types of intermediaries in the
international market.
Sub. Code
24
DE-3808
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Define international marketing. Explain the approaches
of international marketing.
10. Explain the different marketing strategies to be followed
during different stages of product life cycle.
11. Discuss the role of the social and behavioural science in
developing the consumer decision-making model.
12. Discuss various Factors affecting international pricing.
13. What are the important factors which influence the
choice of marketing channels?
14. Define sales promotion. Explain the methods of sales
promotion with suitable examples.
15. What is international marketing research? Why is the
formulation of the research problem difficult in foreign
market research?
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