DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
LOGISTICS MARKETING AND TECHNOLOGY
(Upto 2012 13 Academic year and 2013 calendar year)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. How will you apply the traditional marketing mix to
logistics marketing?
2. What is Service Marketing? State its relevance to
logistics marketing.
3. Explain the appropriate use of BCG matrix in logistics
marketing.
4. What are the factors that influence the price
determination?
5. Explain the traits required for salesmanship. What are
the types of salesmanship?
6. What is the purpose of Supply Chain Management
Softwares?
7. Write a note on Micro-chip technology.
8. What do you understand by benchmarking in logistics
marketing?
Sub. Code
43
DE-853
2
SER
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Explain the relevance of environment in logistics
marketing.
10. What is market segmentation? Explain its types.
11. Explain the meaning and objectives of advertising in
logistics marketing.
12. Narrate the determinants of service positioning.
13. Explain the stages of Service Life Cycle and its
implication in logistics marketing.
14. Discuss the applications and benefits of RFID technology
in logistics marketing.
15. Briefly explain the relationship between logistics
marketing and TQM.