DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
LOGISTICS MARKETING AND TECHNOLOGY
(Upto 2012-2013 Academic Year 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Highlight the importance of logistics in service
marketing.
2. Examine the role of transport operators in logistics
marketing.
3. Discuss the different pricing methods.
4. How will you prepare a budget for promoting your
logistics business?
5. Analyze the usefulness of tracking technology in logistics
marketing.
6. Describe the impact of technology advancements in
airways.
7. Bring out the relevance of distribution mix decision in
logistics marketing.
8. Describe the stages of service life cycle with an example.
Sub. Code
43
DE-3155
2
Ws9
PART B — 15 60 marks)
Answer any FOUR questions.
9. Explain the features of industrial marketing.
10. Prepare a networking chart for a logistics service
provider.
11. Discuss the different pricing strategies followed by
logistics marketing organizations.
12. Describe the various types of advertisement techniques
followed by logistics operators.
13. What are the latest software applications available for
logistics industry? Explain their features.
14. Explain the significance of TQM and its application in
logistics management.
15. Write short notes on
OMS
Integrated GPS
ISO 9000.
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