DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Fourth Semester
LOGISTICS MARKETING AND TECHNOLOGY
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain in detail the components of marketing mix.
2. Highlight the importance of networking in logistics
marketing.
3. Discuss the objectives of pricing.
4. Distinguish between advertising and sales promotion.
5. Examine the significance of supply chain management in
logistics marketing.
6. Describe the impact of technology advancements in
waterways.
7. Explain in detail the concept of concentrated marketing.
8. What are the traits required for salesman involved in
selling logistics marketing?
Sub. Code
43
DE-4267
2
Ws 5
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss in detail the different approaches to the study of
marketing.
10. Explain the features of services marketing.
11. Examine the importance of networking in logistics
marketing.
12. Describe the uses of BCG product portfolio.
13. Prepare an e-advertisement for a logistic service provider.
14. What are the advantages of using RFID technology by
logistics organizations?
15. Write short notes on WMS Service positioning
Micro-chip technology system.
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