DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
LOGISTICS MARKETING AND TECHNOLOGY
(2013-14 Academic year and 2014 Calendar year onwards)
Time Three hours Maximum 100 marks
SECTION A — X 8 40 marks)
Answer any FIVE questions.
1. Explain the role of marketing in logistics.
2. Explain the use of marketing mix in logistics.
3. How to use data to improve supply chain decision
making?
4. Explain the decision making Process steps with example.
5. Explain RFID Technology's impact on SCM.
6. What is the use of Advertisement in logistics
Management?
7. Explain the use of Radio frequency identification in
Supply Chain Management.
8. Explain the advances in Shipping Technology.
Sub. Code
44
DE-3336
2
SP 5
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Describe the approaches to the study of marketing.
10. Illustrate with examples the differences between Product
Marketing and Services Marketing.
11. Explain the BCG model and its uses.
12. Briefly explain New Product Pricing Strategies.
13. Explain about Sales Promotion and its types.
14. Describe the role of Information Technology in SCM.
15. Draw the structure of ISO 9000 and explain its functions.