Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | rajasthan, kota |
Question Paper
MP-201(Old)/MP-106
December Examination 2016
Master of Business Administration I Year Examination
Marketing Management
Paper MP-201(Old)/MP-106
Time 3 Hours Max. Marks 80
Note: Answer the questions given in three section as per instructions.
Section A 8 × 2 16
Note: Answer all the questions within a limit of 30 words.
Explain the following terms:
Marketing
Relevant environment
Marketing Mix
Consumer
Targeting
Product Research
Packaging
(viii) Marketing strategy
353
MP-201(Old)/MP-106 500 2 (P.T.O.)
MP-201(Old)/MP-106 500 2
353
Section B 4 × 8 32
Note: Answer any four questions within a limit of 200 words
each.
Elucidate the philosophy of marketing.
Explain marketing information system.
Discuss salient features of branding.
Explain the determinants of distribution channels.
Discuss the significance of marketing.
What is the basis of segmentation? Explain.
Explain integrated marketing communication.
Write a note on consumerism in India
Section C 2 × 16 32
Note: Answer any two questions within a limit of 500 words
each.
10) Discuss the concept of STP in details.
11) Examine important determinants of consumer behaviour.
12) Discuss emerging trends in marketing.
13) Explain the functioning of multi-level marketing.
December Examination 2016
Master of Business Administration I Year Examination
Marketing Management
Paper MP-201(Old)/MP-106
Time 3 Hours Max. Marks 80
Note: Answer the questions given in three section as per instructions.
Section A 8 × 2 16
Note: Answer all the questions within a limit of 30 words.
Explain the following terms:
Marketing
Relevant environment
Marketing Mix
Consumer
Targeting
Product Research
Packaging
(viii) Marketing strategy
353
MP-201(Old)/MP-106 500 2 (P.T.O.)
MP-201(Old)/MP-106 500 2
353
Section B 4 × 8 32
Note: Answer any four questions within a limit of 200 words
each.
Elucidate the philosophy of marketing.
Explain marketing information system.
Discuss salient features of branding.
Explain the determinants of distribution channels.
Discuss the significance of marketing.
What is the basis of segmentation? Explain.
Explain integrated marketing communication.
Write a note on consumerism in India
Section C 2 × 16 32
Note: Answer any two questions within a limit of 500 words
each.
10) Discuss the concept of STP in details.
11) Examine important determinants of consumer behaviour.
12) Discuss emerging trends in marketing.
13) Explain the functioning of multi-level marketing.
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management