MP-201(Old)/MP-106
December Examination 2017
Master of Business Administration I Year Examination
Marketing Management
Paper MP-201(Old)/MP-106
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Philosophy of marketing.
Marketing mix.
Buying Behaviour
Research.
Pricing.
353
MP-201(Old)/MP-106 300 3 (P.T.O.)
MP-201(Old)/MP-106 300 3 (Contd.)
353
Communication.
Marketing Strategy.
(viii) Event Marketing.
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
"Marketers can create needs". Do you agree? Give research
to support your answer.
What do you understand by promotion? Discuss the various
elements of promotion.
Explain basic strategies for product positioning.
Describe the components of a marketing information system.
How packaging is used as a marketing tool? Comments.
Explain the objectives of pricing policy of a business from.
"All marketing strategies are either price-oriented or
differentiation-oriented or a blend of the two". Elaborate.
Explain the rights of consumers under the Consumer Protection
Act, 1986.
MP-201(Old)/MP-106 300 3 (P.T.O.)
353
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) Explain with examples, the macro environmental factors that
affects the marketing system of a modern organisation.
11) Discuss the usefulness of EKB model to marketer in formulating
marketing strategies.
12) What is channel conflict? How can channel conflict be managed
effectively?
13) What kinds of products are best suited for Multi-levelmarketing?
Describe.