Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | rajasthan, kota |
Question Paper
MP-201 MP-106
June Examination 2016
Master of Business Administration I Year Examination
Marketing Management
Paper MP-201 MP-106
Time 3 Hours Max. Marks 80
Note: Answer the questions given in three sections as per instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all the questions within a limit of 30 words.
Explain the following terms:
Customer orientation
Product
Market segmentation
Positioning
Market Research
Brand
Consumerism
(viii) Advertising
353
MP-201 MP-106 400 2 (P.T.O.)
MP-201 MP-106 400 2
353
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions within a limit of 200 words
each.
Illucidate the significance of marketing.
Explain the components of marketing environment.
Discuss the process of consumer buying behaviour.
Examine the process of marketing research.
Discuss important marketing strategies.
Explain the reasons of growth of multi-level marketing.
Why is event marketing important? Explain.
Discuss important distribution channels.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions within a limit of 500 words
each.
10) Discuss the operation of event marketing.
11) Discuss, integrated marketing communication in detail.
12) Discuss the objectives and methods of pricing.
13) Write a note on evolution of marketing.
June Examination 2016
Master of Business Administration I Year Examination
Marketing Management
Paper MP-201 MP-106
Time 3 Hours Max. Marks 80
Note: Answer the questions given in three sections as per instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all the questions within a limit of 30 words.
Explain the following terms:
Customer orientation
Product
Market segmentation
Positioning
Market Research
Brand
Consumerism
(viii) Advertising
353
MP-201 MP-106 400 2 (P.T.O.)
MP-201 MP-106 400 2
353
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions within a limit of 200 words
each.
Illucidate the significance of marketing.
Explain the components of marketing environment.
Discuss the process of consumer buying behaviour.
Examine the process of marketing research.
Discuss important marketing strategies.
Explain the reasons of growth of multi-level marketing.
Why is event marketing important? Explain.
Discuss important distribution channels.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions within a limit of 500 words
each.
10) Discuss the operation of event marketing.
11) Discuss, integrated marketing communication in detail.
12) Discuss the objectives and methods of pricing.
13) Write a note on evolution of marketing.
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management