MP-201(Old)/MP-106
June Examination 2017
Master of Business Administration I Year
Examination
Marketing Management
Paper MP-201(Old)/MP-106
Time 3 Hours Max. Marks 80
Note: Answer the questions given in three section as per instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all the questions within a limit of 30 words.
Explain the following terms:
Marketing management
Marketing environment
Market segmentation
Positioning
Branding
Distribution
Multi level marketing
(viii) Consumerism
353
MP-201(Old)/MP-106 500 3 (P.T.O.)
MP-201(Old)/MP-106 500 3 (Contd.)
353
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions within a limit of 200 words
each.
What do you mean by internal environment? Discuss its impact
on a firm's marketing decision.
What is Morph marketing? Explain six laws of Morph marketing.
What factors does a firm need to examine before deciding to
target a market? Discuss.
'The consumer needs and goals are constantly changing due
to influence of various factors? Explain the statement.
Explain PLC with special references to their managerial
implication.
Develop appropriate branding strategies for laptop and
business magazine.
Explain the factors affecting the choice of distribution channel.
What are emerging issues of marketing? Explain.
MP-201(Old)/MP-106 500 3
353
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Within a limit of 500 words
each.
10) Discuss the relevance of seven of service marketing with
a suitable examples.
11) Discuss the process of marketing research.
12) What are the factors affecting pricing decisions in a marketing
organisation? Discuss.
13) How can we measure the performance of an event? Describe.