MP-601
December Examination 2016
Master of Business Administration II Year Examination
Consumer Behaviour and Marketing Research
Paper MP-601
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Answer as per instructions.
Section A 8 × 2 16
Note: Answer all the questions within 30 words in each.
Describe the following concepts:
Family Purchase Decision
Product Research
Sample
Motivational Research
Experimental Research Design
Personality Trait Theory
Hypothesis
(viii) Report
443
MP-601 200 2 (P.T.O.)
MP-601 200 2
443
Section B 4 × 8 32
Note: Answer any four questions within 200 words in each.
Explain buying decision process.
Discuss psychological determinants of consumer buying
behaviour.
Discuss various methods of sampling.
Describe characteristics of a good research study.
Discuss projective techniques for data collection.
Distinguish between schedule and questionnaire.
Explain parametric and non-parametric tests.
Examine the scope of marketing research.
Section C 2 × 16 32
Note: Answer any two questions within 500 words in each.
10) How can buying patterns and purchase decisions way vary by
demographic factors? Explain with suitable examples.
11) Derive a marketing strategy for a new product like a mobile
phone in present competitive scenario.
12) Elaborate recent trends of marketing research in India.
13) Discuss the methods of primary data collection.