MP-601
June Examination 2017
Master of Business Administration II Year Examination
Consumer Behaviour and Marketing Research
Paper MP-601
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions within 30 words in each.
Discuss the following:
Sub culture
Perception
Response Hierarchy Model
Trait theory
Selective distortion
Projective technique
Any two types of marketing research design
(viii) Name the roles played by family members in decision making.
443
MP-601 200 2 (P.T.O.)
MP-601 200 2
443
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions within 200 words each.
Explain different types of non-probability sampling methods.
Explain characteristics of psychoanalytic theory.
Explain briefly the format of a research report.
Discuss the role of family in influencing any purchase decision.
What are parametric and non-parametric tests.
What do you mean by standard deviation? Explain with the
help of an example.
Discuss advantages and disadvantages of primary data.
Differentiate between organisational and consumer buying
behaviour.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions within 500 words each.
10) Analyse the relationship between motivation and consumer
buying behaviour. Generate your answer in context to:
Fashion clothes
Car
11) Explain the scope of marketing research.
12) Explain the methods of primary data collection.
13) Write an essay on organisational buying behaviour.