MP-601
December Examination 2017
Master of Business Administration II Year Examination
Consumer Behaviour and Marketing Research
Paper MP-601
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Discuss the following:
Criteria of good research.
Data coding.
Personality.
Consumer behaviour.
443
MP-601 100 3 (P.T.O.)
MP-601 100 3 (Contd.)
443
Economic determinants of purchasing behaviour.
Data Analysis.
Observation method.
(viii) Convenience sampling.
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Briefly explain the product adoption model.
Discuss different strategies of attitude change.
What are new trends in market research.
Explain the characteristics of a good research report.
What is difference between questionaire and schedule?
Explain the concept of hypothesis testing.
Establish the relation between perception and marketing
strategy.
Discuss different types of probability sampling.
443
MP-601 100 3
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) Discuss in detail the buyer decision process.
11) Explain the utility of consumer behaviour models with reference
to
Luxury car
Office equipment
12) "How you climb a mountain is more important than reaching
the top". Elaborate with reference to the essentials of Research
Design.
13) Explain the preliminary research steps.