MP-601
June Examination 2016
Master of Business Administration II Year Examination
Consumer Behaviour and Marketing Research
Paper MP-601
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Give two criteria of good research.
What is consumer buying decision?
What is motivation?
What is report writing?
Define perception.
Write two methods of non-probability sampling.
What is data coding?
(viii) List two psychological determinants of consumer buying behaviour.
443
MP-601 100 3 (P.T.O.)
MP-601 100 3 (Contd.)
443
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Write short notes on:
Organisational buying behaviour.
Sampling techniques.
Briefly explain hypothesis testing.
What is research? Discuss its characteristics.
Explain the theories of attitude.
Explain the different methods of motivation research.
Explain consumer buying behaviour process.
How cultural influences play an important role in consumer
behaviour?
Explain different methods of report presentation.
MP-601 100 3
443
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your
answer maximum upto 500 words. Each question carries
16 marks.
10) What is data collection? Explain the methods of primary data
collection.
11) Discuss the various factors affecting perception during
consumer buying behaviour.
12) Discuss the various steps followed in report-writing.
13) Write short note on:
Social class and consumer buying behaviour.
Recent trends in market research.