MP-602
December Examination 2016
Master of Business Administration II Year Examination
Retail Management
Paper MP-602
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Give two functions of retailer.
Define category killer.
What do you mean by non-store retailing?
Give two advantages of online retailing.
What is merchandising?
What is store layout?
Give four elements of visual merchandising.
(viii) What do you mean by retail store maintenance.
475
MP-602 200 2 (P.T.O.)
MP-602 200 2
475
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Differentiate between off-price retailers and warehouse clubs.
Discuss the components of retail marketing mix.
What are the factors that affect the function of merchandising
in retail? Explain.
What do you mean by merchandise pricing? State the factors
influencing merchandise pricing.
What do you mean by store design? Discuss the elements of
store design.
Write short note on window displays.
What are the major duties and responsibilities of a store
manager? Discuss.
Briefly discuss various sources of recruitment in a retail firm.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) Discuss the STP approach in retail marketing mix.
11) Describe various types of advertising in modern retail with
relevant examples.
12) Discuss the CRM program in detail.
13) What are the important factors to be considered for finalising
retail store location? Discuss in detail.