Exam Details
| Subject | retail management | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | rajasthan, kota |
Question Paper
MP-602
June Examination 2017
Master of Business Administration II Year Examination
Retail Management
Paper MP-602
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Define the following:
Retailing
E-tailing
Visual Merchandise
CRM
Publicity
Store layout
475
MP-602 200 2 (P.T.O.)
MP-602 200 2
475
FDI
(viii) Non-store retailing
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Write difference between speciality store and discount stores.
Write SWOT of Retail Market strategy.
Differentiate between advertising and publicity.
What skills are required for efficient store manager?
What are the challenges faced by Human Resource in Retail
Sector?
What technologies are being used in Online Retailing Store?
Write short note on Retail Store Relocating.
What is merchandise management? State the factors
influencing merchandise function.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Delimit your answer maximum
upto 500 words. Each question carries 16 marks.
10) Write down the current Indian scenario in Retail format.
11) What are the various types of media used in retail. Explain.
12) What is the selection process of manpower in Retail Industry?
Discuss in detail.
13) What are the benefits of FDI to various stake holders?
June Examination 2017
Master of Business Administration II Year Examination
Retail Management
Paper MP-602
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Define the following:
Retailing
E-tailing
Visual Merchandise
CRM
Publicity
Store layout
475
MP-602 200 2 (P.T.O.)
MP-602 200 2
475
FDI
(viii) Non-store retailing
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Write difference between speciality store and discount stores.
Write SWOT of Retail Market strategy.
Differentiate between advertising and publicity.
What skills are required for efficient store manager?
What are the challenges faced by Human Resource in Retail
Sector?
What technologies are being used in Online Retailing Store?
Write short note on Retail Store Relocating.
What is merchandise management? State the factors
influencing merchandise function.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Delimit your answer maximum
upto 500 words. Each question carries 16 marks.
10) Write down the current Indian scenario in Retail format.
11) What are the various types of media used in retail. Explain.
12) What is the selection process of manpower in Retail Industry?
Discuss in detail.
13) What are the benefits of FDI to various stake holders?
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management