MP-602
June Examination 2016
Master of Business Administration II Year Examination
Retail Management
Paper MP-602
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Define retail.
Define CRM.
Define store maintenance.
What is e-tailing?
What do you mean by visual merchandising?
Give two forms of non-store retailing.
What is segmentation?
(viii) What is FDI?
475
MP-602 100 2 (P.T.O.)
MP-602 100 2
475
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
What are the functions of retailers?
Write difference between hypermarket and supermarket.
Write the advantages of online retailing for customers.
What are the customer retention techniques used in retail
industry?
What are the challenges faced by human resource in retail
sector?
Explain any four technologies that are used in retail business.
Explain the elements of store design.
Explain the steps of choosing a retail location.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) Explain retail strategic planning process.
11) What are the benefits of FDI to various stakeholders? Explain.
12) Explain the various sales promotion techniques that can be
applied in retail industry.
13) Discuss the role of atmospherics in store design.