BBA-07
December Examination 2016
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question you delimit your answer in one sentence upto 30 words. Each question carries 2 marks.
What do you mean by customer?
What is selling? Explain it.
What is the relationship between business and marketing? Explain it.
What is customer satisfaction?
What is trademark?
What is product? Explain it.
What do you mean by wholeselling?
(viii) What is advertising?
424
BBA-07 100 2 (P.T.O.)
BBA-07 100 2
424
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
What is marketing research? Discuss it.
Distinguish between marketing and selling.
Explain the concept of marketing mix and its components.
How is transport important in marketing?
What are the stages of product life cycle? Explain it.
Discuss the role of rural marketing.
Discuss any two pricing decision methods.
Discuss the barriers in the process of personal selling.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Each answer should not
exceed 500 words. Each question carries 16 marks.
10) Discuss the various factors affecting market in a business.
11) Differentiate between wholeselling and retailing. What is the
role of wholeselling and retailing in marketing?
12) Define sales promotion techniques with examples.
13) What is marketing environment? Discuss it.