Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | rajasthan, kota |
Question Paper
BBA-07
June Examination 2017
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Explain the concept of Marketing.
Write the elements of Marketing Mix.
What do you mean by marketing research?
What do you mean by consumer product?
What is Rapid Penetration Strategy?
What do you mean by Labelling?
What is Resale Price Maintenance?
(viii) Write any two objectives of Physical Distribution.
424
BBA-07 100 3 (P.T.O.)
BBA-07 100 3 (Contd.)
424
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Explain the importance of Environmental Analysis for a
business firm.
Evaluate the process of formulating the marketing mix.
Briefly explain the difference between goods and services.
What is Brand? Differentiate it from Trade Mark?
Explain the method of cost plus pricing with example. What
are its benefits and limitations?
Differentiate between wholesaling and retailing.
Explain the meaning of 'Sales Promotion'. Why is Sales
Promotion necessary?
Outline the challenges faced by marketers in marketing product
in rural area.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) What are the various components of marketing research? State
the importance of marketing research for an organization.
BBA-07 100 3
424
11) Explain the concept of product life cycle. What strategies
should be adopted during various stages of the life cycle of a
product?
12) Enumerate the factors which affect pricing decisions. What
information is useful for pricing decisions in a firm?
13) What are the various elements of the marketing communication
process? Discuss the barriers to marketing communication.
June Examination 2017
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Explain the concept of Marketing.
Write the elements of Marketing Mix.
What do you mean by marketing research?
What do you mean by consumer product?
What is Rapid Penetration Strategy?
What do you mean by Labelling?
What is Resale Price Maintenance?
(viii) Write any two objectives of Physical Distribution.
424
BBA-07 100 3 (P.T.O.)
BBA-07 100 3 (Contd.)
424
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Explain the importance of Environmental Analysis for a
business firm.
Evaluate the process of formulating the marketing mix.
Briefly explain the difference between goods and services.
What is Brand? Differentiate it from Trade Mark?
Explain the method of cost plus pricing with example. What
are its benefits and limitations?
Differentiate between wholesaling and retailing.
Explain the meaning of 'Sales Promotion'. Why is Sales
Promotion necessary?
Outline the challenges faced by marketers in marketing product
in rural area.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) What are the various components of marketing research? State
the importance of marketing research for an organization.
BBA-07 100 3
424
11) Explain the concept of product life cycle. What strategies
should be adopted during various stages of the life cycle of a
product?
12) Enumerate the factors which affect pricing decisions. What
information is useful for pricing decisions in a firm?
13) What are the various elements of the marketing communication
process? Discuss the barriers to marketing communication.
Other Question Papers
Subjects
- banking and insurance management
- business communication
- business economics
- business environment
- computer applications in management
- cost and management accounting
- e - commerce
- entrepreneurship & small scale businesses
- financial management
- fundamentals of accounting
- fundamentals of business statistics
- human resource management
- legal aspects of business
- marketing management
- organizational behaviour
- principles of management
- strategic management