Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | December, 2017 | |
| City, State | rajasthan, kota |
Question Paper
BBA-07
December Examination 2017
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question you delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Define Marketing Environment.
What is 4P?
What do you mean by Shopping Goods?
What is Rapid Skimming Strategy?
What do you mean by Branding?
What is Non Price Competition?
424
BBA-07 100 3 (P.T.O.)
BBA-07 100 3 (Contd.)
424
What is Channel Selection?
(viii) What do you mean by Retailing?
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
All the functions performed by a marketing manager are
interrelated. Explain with examples.
Discuss the various factors affecting marketing mix.
Discuss the process of marketing research.
Explain the term product life cycle. Discuss the different stages
in the life cycle of a product.
What do you mean by pricing? Discuss its various objectives.
Enumerate briefly the steps of price determination process.
Highlight the benefits and limitations of advertising.
What are the characteristics and advantages of Direct
Marketing?
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
BBA-07 100 3
424
10) Define the five stages of environmental scanning. Why the
environmental scanning is done in an organization?
11) What do you mean by the term "Product". Explain the different
types of product.
12) "The main objectives of packing are protection, brand
differentiation and identification, sales promotion and handling
convenience." Discuss.
13) Define Channels of Distribution. Discuss with suitable examples
the functions of the channels of distribution.
December Examination 2017
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question you delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Define Marketing Environment.
What is 4P?
What do you mean by Shopping Goods?
What is Rapid Skimming Strategy?
What do you mean by Branding?
What is Non Price Competition?
424
BBA-07 100 3 (P.T.O.)
BBA-07 100 3 (Contd.)
424
What is Channel Selection?
(viii) What do you mean by Retailing?
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
All the functions performed by a marketing manager are
interrelated. Explain with examples.
Discuss the various factors affecting marketing mix.
Discuss the process of marketing research.
Explain the term product life cycle. Discuss the different stages
in the life cycle of a product.
What do you mean by pricing? Discuss its various objectives.
Enumerate briefly the steps of price determination process.
Highlight the benefits and limitations of advertising.
What are the characteristics and advantages of Direct
Marketing?
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
BBA-07 100 3
424
10) Define the five stages of environmental scanning. Why the
environmental scanning is done in an organization?
11) What do you mean by the term "Product". Explain the different
types of product.
12) "The main objectives of packing are protection, brand
differentiation and identification, sales promotion and handling
convenience." Discuss.
13) Define Channels of Distribution. Discuss with suitable examples
the functions of the channels of distribution.
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Subjects
- banking and insurance management
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- business environment
- computer applications in management
- cost and management accounting
- e - commerce
- entrepreneurship & small scale businesses
- financial management
- fundamentals of accounting
- fundamentals of business statistics
- human resource management
- legal aspects of business
- marketing management
- organizational behaviour
- principles of management
- strategic management