BBA-07
June Examination 2016
BBA Pt. II Examination
Marketing Management
Paper BBA-07
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the questions you delimit your answer in one sentence upto 30 words. Each question carries 2 marks.
What is marketing?
What are the various components of marketing research?
What is product life cycle?
What is brand? Classify it.
What is pricing decision? Explain.
Define the channels of distribution.
What do you mean by retailing?
(viii) Define micro-environment.
424
BBA-07 100 2 (P.T.O.)
BBA-07 100 2
424
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Explain with examples how marketing is different from selling.
Discuss the various factors affecting marketing mix.
What is product? Explain the different types of product.
Explain Govt. policies regarding packaging and labeling.
What is pricing decision? Discuss its importance in a firm.
Differentiate between 'Skimming' and 'Penetration'.
Discuss the barriers to marketing communication.
Discuss the changing role of personal selling.
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. Each answer should not
exceed 500 words. Each question carries 16 marks.
10) Discuss the various factors affecting marketing mix.
11) Differentiate between price and non-price competition. What
are their roles in marketing?
12) Define physical distribution system with example.
13) Explain the meaning of 'sales promotion'. Why is sales
promotion necessary?