Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. I Semester (Backlog) Examination, May/June 2017
Subject Marketing Management
Course No. 1.4
Time 3 hours Max. Marks 80
Note Answer all the questions.
Part A (10 X 2 20 Marks)
(Short Answer Type)
1 Write short notes on the following
Integrating Marketing
Value based marketing
Delphi method
Product differentiation
Channel conflict
Resale price maintenance
Buying centre
Product motives
Marketing audit
Marketing intelligence system
Part B X12 60 Marks)
(Essay Answer Type)
2 What is Marketing? What are the functions of Marketing?
OR
What is Marketing Environment? Explain the need for scanning the marketing
environment.
3 Discuss the segmentation of industrial markets.
OR
Evaluate the importance of sales forecasting in the integrated business
planning.
4 Define channel of distribution? Discuss the factors governing the channel
choice.
OR
Define advertising and what are the objectives and essentials of advertising.
5 What do you mean by Buyer behaviour? What factors will affect the buyer
behaviour.
OR
Define marketing of services and point out the reasons for the phenomenal
growth in the services marketing.
6 What is the importance of global marketing? Why do firms seek global
marketing opportunities.
OR
What is marketing research? Explain the process of Marketing research.
M.B.A. I Semester (Backlog) Examination, May/June 2017
Subject Marketing Management
Course No. 1.4
Time 3 hours Max. Marks 80
Note Answer all the questions.
Part A (10 X 2 20 Marks)
(Short Answer Type)
1 Write short notes on the following
Integrating Marketing
Value based marketing
Delphi method
Product differentiation
Channel conflict
Resale price maintenance
Buying centre
Product motives
Marketing audit
Marketing intelligence system
Part B X12 60 Marks)
(Essay Answer Type)
2 What is Marketing? What are the functions of Marketing?
OR
What is Marketing Environment? Explain the need for scanning the marketing
environment.
3 Discuss the segmentation of industrial markets.
OR
Evaluate the importance of sales forecasting in the integrated business
planning.
4 Define channel of distribution? Discuss the factors governing the channel
choice.
OR
Define advertising and what are the objectives and essentials of advertising.
5 What do you mean by Buyer behaviour? What factors will affect the buyer
behaviour.
OR
Define marketing of services and point out the reasons for the phenomenal
growth in the services marketing.
6 What is the importance of global marketing? Why do firms seek global
marketing opportunities.
OR
What is marketing research? Explain the process of Marketing research.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management