Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | January, 2016 | |
| City, State | telangana, hyderabad |
Question Paper
OU 2260 OU 2260
Code No. 1024
FACULTY OF MANAGEMENT
MBA I Semester Examination, January 2016
Subject: Marketing Management
Course No. 1.4
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1. Answer the following in not more than 75 words.
Global marketing
Marketing mix
Market segmentation
Sales forecasting
Marketing strategy
Retailing
Industrial markets
Services marketing
Annual plan
Strategic control
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Discuss in detail about micro environmental forces of marketing management.
OR
Explain about management of marketing effort.
3 On which basis consumer markets be segmented? Explain in brief.
OR
Write about features and benefits of international markets.
4 Describe the stages in product life cycle.
OR
Briefly explain about elements of promotion mix.
5 Explain about factors affecting consumer behaviour.
OR
Write a note on product adoption process.
6 Discuss in detail about efficiency control in marketing organization.
OR
Give a classification of marketing organization structures.
Code No. 1024
FACULTY OF MANAGEMENT
MBA I Semester Examination, January 2016
Subject: Marketing Management
Course No. 1.4
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1. Answer the following in not more than 75 words.
Global marketing
Marketing mix
Market segmentation
Sales forecasting
Marketing strategy
Retailing
Industrial markets
Services marketing
Annual plan
Strategic control
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Discuss in detail about micro environmental forces of marketing management.
OR
Explain about management of marketing effort.
3 On which basis consumer markets be segmented? Explain in brief.
OR
Write about features and benefits of international markets.
4 Describe the stages in product life cycle.
OR
Briefly explain about elements of promotion mix.
5 Explain about factors affecting consumer behaviour.
OR
Write a note on product adoption process.
6 Discuss in detail about efficiency control in marketing organization.
OR
Give a classification of marketing organization structures.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management