Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | telangana, hyderabad |
Question Paper
OU 2260 OU 2260
Code No. 1003
FACULTY OF MANAGEMENT
M.B.A. I Semester (CBCS) Examination, December 2018 January 2019
Subject: Marketing Management
Paper Code MB 103
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Differentiate the terms Market and Marketing
2 Write a short note about Market Targeting.
3 Brand
4 Industrial Markets
5 Strategic Control
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 Discuss different tasks of Marketing.
OR
Write in detail about macro environment.
7 How do you measure demand? What are the sales forecasting methods?
OR
How do you segment the business markets? Explain in detail.
8 What are the steps involved in New Product Development? Write in detail.
OR
Narrate the important channel management decisions.
9 Write in detail about any two models of consumer behaviour.
OR
What are the characteristics of industrial markets? Explain.
10 Write different types of marketing organization structures.
OR
What is the purpose of Marketing Audit? State its uses.
Code No. 1003
FACULTY OF MANAGEMENT
M.B.A. I Semester (CBCS) Examination, December 2018 January 2019
Subject: Marketing Management
Paper Code MB 103
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Differentiate the terms Market and Marketing
2 Write a short note about Market Targeting.
3 Brand
4 Industrial Markets
5 Strategic Control
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 Discuss different tasks of Marketing.
OR
Write in detail about macro environment.
7 How do you measure demand? What are the sales forecasting methods?
OR
How do you segment the business markets? Explain in detail.
8 What are the steps involved in New Product Development? Write in detail.
OR
Narrate the important channel management decisions.
9 Write in detail about any two models of consumer behaviour.
OR
What are the characteristics of industrial markets? Explain.
10 Write different types of marketing organization structures.
OR
What is the purpose of Marketing Audit? State its uses.
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Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management