Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. I Semester (CBCS) Examination, May June 2018
Subject Marketing Management
Paper MB 103
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Marketing Strategy
2 Bases of Market Segmentation
3 Stages of Product life cycle
4 Online Marketing
5 Features of Services Market
PART B x 12 60 Marks)
(Essay Answer Type)
6 Write in detail the concepts of Marketing programme and Marketing strategy.
OR
What is Global Marketing? Examine the present status of Global Marketing
Environment.
7 "Product Positioning plays an important role in product promotion". Discuss.
OR
Explain briefly about various sales Forecasting methods.
8 Evaluate the process involved in New Product Development.
OR
"Despite many methods of selling, personal selling got its own image".
Discuss.
9 Outline the factors affecting consumer behaviour.
OR
What is an Industrial Market? What are its characteristics?
10 Outline the factors affecting Global Marketing Organisation.
OR
Evaluate the need and importance of Marketing Audit.
M.B.A. I Semester (CBCS) Examination, May June 2018
Subject Marketing Management
Paper MB 103
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Marketing Strategy
2 Bases of Market Segmentation
3 Stages of Product life cycle
4 Online Marketing
5 Features of Services Market
PART B x 12 60 Marks)
(Essay Answer Type)
6 Write in detail the concepts of Marketing programme and Marketing strategy.
OR
What is Global Marketing? Examine the present status of Global Marketing
Environment.
7 "Product Positioning plays an important role in product promotion". Discuss.
OR
Explain briefly about various sales Forecasting methods.
8 Evaluate the process involved in New Product Development.
OR
"Despite many methods of selling, personal selling got its own image".
Discuss.
9 Outline the factors affecting consumer behaviour.
OR
What is an Industrial Market? What are its characteristics?
10 Outline the factors affecting Global Marketing Organisation.
OR
Evaluate the need and importance of Marketing Audit.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management