D.B.M. (Semester II) Examination, 2017
MARKETING MANAGEMANT wateriI
Day Date: Thursday, 04-05-2017 Max. Marks: 80
Time: 02.30 PM to 05.30 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative given in the bracket. 08
For exchange atleast parties are required.
One Two Three Four
has descriptive thought that a person hold about
something.
Attitude Belief Perception Personality
groups are those a person hopes to join.
Aspirational Decorative
Reference Opinion
deals with identifying meeting social needs.
Selling Production
Advertising Marketing
can be marketed.
Event Person Place above
is fundamental determinant of persons behavior.
Caste Culture Subculture Business
is the 5th P of marketing.
Product Price Packaging People
Advertising is done for
Increase sales Increase profit
Influence the customer All of above
State weather True/False 08
Food, cloth shelter are wants of human life.
Niche marketing is narrowly defined customer group.
Products are intangible in nature.
Media selection depends on its reach.
Geographical segmentation divides the market into different
geographic area.
In growth stage profit is lower.
Giving price discount is an example of promotion.
Advertising is non essential for service.
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SLR- S 18
Q.2 Write a short notes: (any 16
Characteristics and nature of service marketing.
Promotion
Functions of marketing.
Q3 Write short notes on: (any 16
Factors affecting buying behavior.
Bases of market segmentation
Pricing.
Q4 Long answer questions: 16
Write product, price, place promotion, packaging with example.
OR
Challenges opportunities of international marketing.
Q.5 Write long answers: 16
Explain importance role of distribution in marketing elaborate
various distribution channels.
OR
Explain advertising promotion in brief.