D.B.M. (Semester II) (CBCS) Examination Oct/Nov-2017
MARKETING MANAGEMENT
Day Date: Thursday,16-11-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks
Q.1 Choose the correct alternative. 07
In is the face to face communication between salesman
customer to sale the product.
Personal selling Advertising
Promotion marketing
2 is the process of satisfying customer needs with
suitable products.
Marketing Advertising
Pricing Segmentation
3 is a non paid format of communication in marketing.
Advertising Promotion
Publicity Mass media
4 is the act designing producing container for the product.
Retailing Packaging
Manufacturing distribution
5 are the short term incentives that are offered to influence
the customer for the act of purpose.
Sales promotion Advertising
Bonus Publicity
6 is collective known as product, price, place, promotion.
Marketing Marketing mix
Marketing channel Market segmentation
7 Area, age, gender, marital status income are included under
type of segmentation.
Geographical Demographic
Economical All the above
State weather the statements are true or false. 07
Giving price discount is a example of promotion.
Geographical market segment divides the market into separate
geographical units.
Products are intangible, inseparable variable in nature.
Media selection depends on its reach, frequency cost.
Niche is a narrowly defined customer group who enjoys distinctive
benefits.
Marketing deals with identifying meeting human as well as social
needs.
Price is not important for marketing of product.
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SLR-CE-7
Q.2 Write short notes. (Any two) 14
Product.
Buyer decision process.
Publicity.
Q.3 Write short notes. (Any two) 14
Role of distribution in marketing.
Product life cycles.
Personal selling.
Q4 Write Long Answers. (Any one) 14
Challenges opportunities in international marketing.
Define segmentation. Explain various types of segmentation.
Q5 Write Long Answers. (Any one) 14
Define marketing. Explain core marketing concepts.
Explain promotion in brief.