D.B.M. (Semester II) Examination Oct/Nov-2017
MARKETING MANAGEMENT
Day Date: Thursday,16-11-2017 Max. Marks: 80
Time: 02.30 PM to 05.30 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks
Q.1 Choose the correct alternative. 08
is a process of identifying customer needs and satisfying
them with suitable products/services.
Marketing Management Marketing
Market Segmentation
2 is any name, sign, symbol which helps to identify product.
Physical Evidence Publicity
Brand Packaging
3 is a non-paid form of communication to promote products.
Sales promotion Advertisement
Publicity Personal Selling
4 refers to making homogenous parts of heterogeneous market.
Market Segmentation Consumer Behaviour
Marketing Environment Marketing Management
5 means to study who, what, when, how and why of customer
actions.
Market Segmentation Consumer Behaviour
Marketing Environment Marketing Management
6 is the face to face interaction between sales representative
consumer for the sake of selling products.
Sales promotion Advertisement
Publicity Personal selling
7 is a group of actual potential buyers.
Marketing Management Marketing
Market Segmentation
are offered directly to end users.
Industrial Business
Consumer None of these
Fill in the blanks. 08
is the monetary value of product charged to consumer.
is wrapper or container of product.
is the product with intangible features.
Modern marketing is focused.
are the tools used by marketer to achieve goals.
is also called as Product Assortment.
deals with undertaking marketing activities
beyond national boundaries.
refers to planning and implementing marketing activities to
achieve profitability and customer satisfaction.
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SLR-CE-12
Q.2 Write short notes. (Any four) 16
Opportunities in International Marketing.
Physical Distribution.
Market Targeting.
Advertising.
Consumer Psychology.
Q.3 Write short notes. (Any four) 16
Channels of Distribution.
Publicity.
Branding.
Problems of service marketing.
Product packaging.
Q.4 Write Long Answers. (Any two) 16
Explain the characteristics of services.
Explain the factors affecting consumer behavior.
Explain the functions of marketing.
Q5 Write Long Answers. (Any two) 16
Explain the bases for market segmentation.
Explain the functional approaches of marketing.
Explain the challenges and opportunities of International marketing.