D.B.M. (Semester (CBCS) Examination, 2017
MARKETING MANAGEMENT wateriI
Day Date: Thursday, 04-05-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks
Q.1 Choose the correct alternative. 07
refers to the group of actual and potential group of
customers.
Marketing Market
Management None of these
is a paid form of non-personal communication to
inform and persuade the customers.
Personal selling Sales promotion
Publicity Advertisement
factor of consumer behavior undertakes the study
of perception, motivation with respect to the consumer.
Psychological Personal Social Cultural
is not a feature of service.
Durability Intangibility
Inseparability Perish ability
is any name, sing, symbol, term, image used to
identify product in the market.
Packaging Labeling
Brand None of these
is a process of dividing heterogeneous market into
homogenous parts and then offering the product.
Targeting Branding
Positioning Segmentation
is the exchange value of product expressed in
terms of money.
Price People Promotion Product
Fill in the blanks 07
Modern marketing concept is oriented.
is a bundle of satisfaction.
is the short term incentive tool for quick sales.
is the main problem of service marketing.
means value converted into quantity.
tool play an important tool in international marketing
segmentation related with customer income level.
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SLR-S -13
Q.2 Write short notes (any 14
Advertising
Branding
Pricing decisions
Q.3 Write short notes (any 14
Target marketing
Channels of distribution
Personal selling
Q4 Write Long Answers any one) 14
What is marketing mix? Explain the various elements of marketing
mix.
What is marketing segmentation? Explain the various bases of
market segmentation.
Q5 Write Long Answers (any one) 14
Factors affecting buying behavior.
Explain target market product positioning strategy.