Exam Details

Subject store and mall management
Paper
Exam / Course m.b.a. (rm)
Department
Organization Alagappa University Distance Education
Position
Exam Date December, 2017
City, State tamil nadu, karaikudi


Question Paper

DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
STORE AND MALL MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar
Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Elaborate on the types of floor plans.
2. Explain the process of textile racks.
3. Explain the novelty and first in shelf principle with
suitable illustrations.
4. State the advantages of malls and multiplexes.
5. What is meant by entertainment? Briefly explain the
features of different entertainment multiplex.
6. Define "Business plan". Explain the marketing strategies
associated with it.
7. State the different provisions offered by retailers to keep
their customers satisfied.
8. What are the role of cashier and brand manager? Explain
briefly.
Sub. Code
41
DE-3111
2
ws 8
PART B — x 15 60 marks)
Answer any FOUR questions.
9. Discuss the importance of merchandise display.
10. What is meant by procurement efficiency? Explain the
techniques of inventory management.
11. Describe the internal layout designs in store and mall
management.
12. Define "Empowering". Explain the advantages and
disadvantages of empowering.
13. Explain the career opportunities for success of retail store
manager.
14. Write short note on the provisions relating to multiple
payment options and kinds keeping.
15. List out and explain the scope of modern Human
Resource Management.



Subjects

  • business environment
  • business laws
  • business research
  • financial and management accounting
  • global business and mncs
  • growth management
  • it for retail management
  • management concepts
  • managerial economics
  • marketing management
  • organizational behaviour
  • principles of retail management
  • quality management
  • quantitative methods
  • retail logistics and supply chain
  • retail sales management and selling skills
  • retail technology management
  • retail trends
  • shopper behaviour and relations management
  • store and mall management
  • strategic retail management