DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION,
MAY 2018.
Fourth Semester
STORE AND MALL MANAGEMENT
(Up to 2012-13 Academic year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define: Mall Location. Describe the factors to be
considered for location selection with suitable examples.
2. Explain the different layout designs with suitable
examples.
3. Define: Inventory Management. Explain the importance
of inventory management with suitable examples from
FMCG Industry.
4. Write a short note on leasing of store space in malls in a
developing state like Tamil Nadu.
5. Define Mall Maintenance Management. List out and
explain different steps involved in Mall Maintenance
Management.
Sub. Code
41
DE-4223
2
Ws2
6. Write a short note on Gross Margin Return On Inventory
Investment (GMROII).
7. Explain the different types of job positions in retail store
with suitable examples.
8. Explain the critical success factors of retail store
manager, retail sales associate.
SECTION B — x 15 60 marks)
Answer any FOUR questions.
9. Define: Ambience. Briefly explain the relevance of
managing exterior and interior ambience in hyper
market.
10. Briefly explain the different types of merchandising with
suitable examples from Indian retail industry.
11. Explain the different techniques used inventory
management to ensure the economies of scale.
12. Write a brief note on FSN (Fast, Slow, and No) moving
items with suitable examples.
13. Define: Retail Research. Briefly explain the importance of
employee training, Empowering, Motivation in retail
research with suitable examples.
14. Define: Competitive Edge. Explain the Strategic
advantage of Customer Service and Customer
Satisfaction
15. Write a brief note on Job description of Retail Sales
Associate and Store Manager with suitable examples.
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