B.B.A. (Semester (CGPA) Examination, 2017
RETAIL MANAGEMENT
Day Date: Thursday, 13-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
Mc Donald's Domino's, Zodiac are the examples of
Malls Retail Franchising
Hypermarket Specialty stores
is a centre of trade and commerce in city.
Freestanding space Shopping center
Isolated Stores Business District
is the art of persuasion through presentation keeping
merchandise in focus.
Visual merchandising Promotion
Store Layout Store Design
layout is commonly used in supermarkets and discount
stores.
Free form Race Track
Grid Circulation
Following is one of the components of retail supply chain
management.
Store Design Procurement
Store Layout Retail format
Fixtures, textures, lighting, graphics are the components of
Interior Store Design Exterior Store Design
Supply Chain
Management
Grid Layout
Coupons, contests, demos, free samples etc are the tools of
Advertisement Personal Selling
Public Relation Sales Promotion
Page 1 of 2
SLR-SINA 33
Q.1 Fill in the blanks. 07
UPC stands for
The concept of Strategic Business Unit comes under
is the first mark of identification or retailer or retail store.
A is the retailer's own brand which shares common shelf
place with national brands.
is the planning involved in marketing the right product at
right place at right time at right price in right quantity.
is a diagram that visually communicates how
merchandise is physically fit in store
Car rentals, banks are the forms of retailing.
Q.2 Write short notes: (Any 14
Bar coding
Assortment Planning
RFID
Q.3 Write short notes: (Any 14
Role of Merchandiser
Point of Purchase Display
Types of Store Layout
Q.4 Explain the various factors affecting Retail location decisions. 14
OR
Explain the steps involved in retail strategy process?
Q.5 Define Merchandising? Explain the Merchandising Planning Process in
detail.
14
OR
Explain the various retail formats in detail with suitable examples.