B.B.A. (Semester (CBCS) Examination Nov/Dec-2018
RETAIL MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the alternatives given below. 14
Some retailer provides fee home delivery service to their
Customer Consumer
Both a and b None of these
Which of the following is included under store retailers?
Discount store Super Market
Departmental Store All of these
Retail stores such as best Buy, Staples and Pet smart are examples of

Super Stores Outbound Stores
Inbound Stores Intensive Stores
Retailing creates
Time utility Place utility
Ownership utility All of these
Fixtures, Textures, lighting, Graphics are components of
Interior Store Design Exterior Store Design
Supply Chain Management Grid layout
New product pricing strategy through which companies set lower prices to
gain large market share is classified as
Optional product pricing Skimming pricing
Penetration Pricing Captive product pricing
According to promotion Mix method which follows corporate image building
handling unfavorable events stories to get favorable Publicity is called

Sales Promotion Personal selling
Public Relationship Advertising
Kind of reduction made to those buyers who buy large volume of products is
classified as
Cash Discount Seasonal Discount
Functional Discount Quantity Discount
What is the name of the card which can be used by the buyers during the
time of purchases and in which the amount will be immediately debited from
the buyers account
E-Distributor Debit Card
Credit Card Power Card
10) Retailer act as a between the Wholesaler and Consumer.
Middleman Salesman
Both a b None of these
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SLR-CI-33
11) McDonalds is a good example of a firm that has grown by using
Licensing Franchising
Wholesaler None of these
12) Which tools of the Promotional Mix consists of short term incentives to
encourage the purchase or sale of a product or service.
Advertising Public Relations
Direct Marketing Sales promotion
13) Adding a Standard Markup to the cost of the product refers to
Cost plus pricing Break even analysis
Target profit pricing Perceived value pricing
14) Products that have cyclical sales due to changing tastes and lifestyle are

Assortment Merchandise Fashion Merchandise
Fad Merchandise Nostalgic Merchandise
Q.2 Write a short notes: 14
Electronic Payment System
Element of Store Design
Q.3 Write a short notes: 14
Types of Retail Location
Bar Coding
Q.4 Long Answer: 14
Explain Retail Communications Mix.
OR
Explain Retail pricing policies.
Q.5 Long Answer: 14
Explain the various Retail Store Formats.
OR
What is Retail? Explain the Function of Retailer.