B.B.A. (Semester (CGPA) Examination Mar/Apr-2018
RETAIL MANAGEMENT
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1

Select the correct alternatives.
07
KFC, CCD Domino's are the examples of
Malls
Retail Franchising
Hypermarket
Specialty stores
is a clear definite plan of action that retailer outlines.
Location
Retail Strategy
Promotion
Technology
is the manner system in which merchandise can be arranged in store.
Visual merchandising
Promotion
Store Layout
Branding
The term European Articles Numbering is related to
Private brands
Store Design
RFID
Barcoding
Following is one of the components of retail supply chain management.
Store Design
Transportation
Warehousing
Both b c
Store Marquee, Store Front are the components of
Interior Store Design
Exterior Store Design
Supply Chain Management
Grid Layout
Store openings, Celebrity visits, store renovations etc are the tools of
Advertisement
Personal selling
Publicity
Sales promotion
Q.1

Fill in the blanks.
07
UPC stands for
store front is parallel to road.
layout of store is used in supermarkets.
A is the retailer's own brand which shares common shelf place with national brands.
is the planning involved in marketing the right product at right place at right time at price in right quantity.
is a diagram that visually communicates how merchandise is physically fit in store.
Amway, Avon, Oriflame, Harbalife are the forms of retailing.
Q.2
Write Short Notes. (Any Two)
14
Barcoding
Assortment Planning
Retail Franchising
Page 2 of 2
SLR-CU-35
Q.3
Write Short Notes. (Any Two)
14
Components of Retail supply chain management
Point of Purchase Display
Types of Store Layout
Q.4
Explain the various factors affecting Retail location decisions.
14
OR
Explain the steps involved in retail strategy process?
Q.5
Define Merchandising? Explain the Merchandising Planning process in detail.
14
OR
Explain the various retail formats in detail with suitable examples.