B.B.A. (Semester (CGPA) Examination Oct/Nov-2017
RETAIL MANAGEMENT
Day Date: Saturday, 11-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is a final stage on any economic activity.
Wholesaler Retail
Producer None of this
When a product is sold utility is created.
Ownership Form
Time Temporary
is essential to provide direction sever as a basis of
control for any merchandise department.
Planning Setup
Retailing Online
A location is a store located along a major traffic artery
without any competitive retailer around.
Theme Center Freestanding
Regional Center Park
includes ordering, receiving, displaying merchandise in a
retail store.
Procurement Selling
Exchange Planning
Activities between manufacturer end customer are known as
Horizontal Vertical
Upstream Down Stream
Storage Ware houses stores goods for period of time.
Small Medium to large
One day 15 days
Q.1 State whether the following statement is True or False. 07
Website is the oldest but costliest way of communication.
Communication mix programme invites the customers; attract them
to visit the store.
Category management is the process of making wholesale business.
Selecting store location is a long term repetitive decision.
Over 90% retail outlets in India are independent organized.
Leased department store is also known as franchising.
Specialty store offers discounted products.
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Q.2 Write short notes: (Any 14
Components of retail supply chain management
Roles responsibilities of Merchandiser
Functions of retailer
Q.3 Write Short Answer: (Any 14
Bar Coding
Drivers of supply chain management
Concept of retailer franchising.
Q.4 Explain Retail Communication Mix. 14
OR
Explain the concept of retail. Discuss the retail Strategy Process.
Q.5 Discuss type of retail Location factors affecting location decisions. 14
OR
Explain the various Retail Store formats.