M.A. (Semester IV) (CBCS) Examinations Oct/Nov-2017
Mass Communication
CORPORATE COMMUNICATION AND EVENT MANAGEMENT
Day Date: Wednesday, 22-11-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative: 14
Corporate is related to with
Shareholder's perceptions Symbols
Organizational culture None of these
Public Relations society of India established in
1958 2004
1964 1970
Public relation officer design policies about
Events Achievements
Engagements All of these
PIB stands for
Press Information Bureau Press Internet Bureau
Press Investigation Bureau None of these
attack on the following is not a form of cyber attack.
Micro-sites Email
Firewall All of these
Press kit is commonly used for
Product launching New company establishment
Press conference All of these
Public relations profession that is designed to defend
Individual Company
Both a and b None of these
Code of ethics for PR professional is furnished by
PRSI PIB
AAAI All of these
The person who speaks on behalf of company is known as
Public speaker Spokesperson
Defender None of these
10) is known as father of public relations.
Ivy Lee George Kreel
Edward Bernyes Bernord Berelson
Page 2 of 4
SLR-HD-30
11) Full form of IPRA
International public relations association
International public rating association
International public rational association
None of these
12) The most important aspect of public relation is
Product Public
Service None of these
13) Ivy Lee and established the first definition of public relations.
Edward Louis Bernays David Scott
Scott M. Cutlip None of these
14) is the part of public relations.
Advertisement Publicity
Propaganda Above All
Q.2 Write short notes (Any four): 12
Public Opinion
Stake Holder
Logo
Press release
Pr film
Q.3 Write the answers in 150 words (Any four): 16
What is corporate image? Give examples.
Explain the objectives of public relations.
Write about House styles.
Describe the functions of event manager.
Write note on media selection.
Q.4 Write answer in 250 words (any 14
Explain the process of image building.
Describe the importance's of event management.
Write about organizational culture.
Q.5 Write answer in 500 words (any 14
Define strategy. Explain its relevance in public relations and corporate
communication.
Explain the tools of public relations.