M.A. (Mass Communication) (Semester-IV)
(CBCS) Examination, 2017
CORPORTE COMMUNICATION AND EVENT MANAGEMENT
Day Date: Monday, 24-04-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Q.1 A Choose the correct alternative: 14
…….. is an external public of an organization.
Staff Workers E
Supplier None of these
Public relations Council of India established in……….
1958 2004 E
1964 1970
………. Was registered in the year 1945.
AAAI INS E
PIB PRCI
….. is a special tool of public relations.
Exhibition Press conference E
Documentary None of these
……. Is the more popular PR model nowadays.
Symmetric Asymmetric E
Public information None of these
Press kit is commonly used for ………
Product launching New company establishment E
Press conference All of these
Corporate communication consists…… Communication.
Internal External E
Both and None of these
Code of ethics for PR professional is furnished by
PRSI PIB E
AAAI All of these
To build better relationships with the media is called as……
Media Relations Press conference E
Media Communication None of these
Page 2 of 4
10) ……… is a type of logo.
Icon Combination E
Letters All of these
11) ……. Is organized for journalists to give information
regarding organization.
Press Conference Workshops
Training Programme None of These
12) The most important aspect of public relation is
Product Public E
Service Non of these
13) Public relations is ……… communication process.
Two way Random E
Streategic Non of these
14) ……. Cannot be part of public relations
Advertisement Publicity
Propaganda None of these
Q2 Write short notes (any four): 12
Types of Disaster
Corporate Identiy
E-Public relations
PR Writing
IPRA
Q3 Write the answers in 150 words (any four) 16
Explain the process of public relation and corporate
communication.
Give definitions of Public relation and corporate
communication,
Explain the process of public relation campaigns.
State the responsibility of PR Department
Explain the good qualities of PRO
Q4 Write answer in 250 words (any two) 14
What is the role of public relation officer in crisis
communication?
Explain the term of corporate public relations
Comment on the political public relations
Q5 Write answer in 500 words (any one) 14
Discuss the importance of the corporate Social
responsibility.
Explain the tools of corporate communication