M.A. (Semester IV) (CBCS) Examination Nov/Dec-2018
Mass Communication
CORPORATE COMMUNICATION AND EVENT MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative 14
Bulletin Board is the most important tool for relations.
Employees Shareholders
Dealers None of these
was known as father of spin.
P. T. Barnum Ivy Lee
Edward Bernays None of these
If your corporate is facing a crises, then it is useful to
Deliver Press Release Arrange Press Briefing
Organize press conference None of these
Trade name is an element of corporate
Internal External
a and b both None of these
District Collector is an example of opinion leader.
Formal Informal
Both a and b None of these
Country of origin can be used to create of a corporate.
Identity Image
Reputation None of these
tool is useful to contact directly to consumers and increase sale.
Dealers Meet Exhibition
Open house None of these
Q.2 Write notes (any four) 14
Lobbying
Exhibition
Social Media for Corporate PR
PRCI
Vendor Relations
Q.3 Write answer (any two) 14
How identity of a corporate can be changed? Describe giving suitable
examples.
How separate house journals for internal and external public can be planned
and produced?
How vendors relations are useful for a corporate?
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SLR-IZ-16
Q.4 Give answers in detail (any one) 14
Describe how to maintain good consumer relations. What are the tools
useful for consumer relations?
What do you understand by Investors relations? Trace various tools useful
for Investors relations.
Q.5 Give answers in 500 words 14
Describe various types of events. What are the benefits of event management
of a corporate?