M.A. (Semester IV) (CBCS) Examinations Mar/Apr-2018
Mass Communication
CORPORATE COMMUNICATION AND EVENT MANAGEMENT
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose correct alternative:
14
Annual Report is the most important tool for relations.
Employees
Shareholders
Dealers
None of these
Press Agentry model is also known as model.
P. T. Barnumb
Ivy Lee
Edward Bernays
None of these
If your corporate is launching a new product, then it is useful to
Deliver Press Release
Arrange Press Briefing
Organize Press Conference
None of these
Shareholders treated as public in corporate communication.
Internal
External
Both a and b
None of these
is blamed for lobbying in India.
Shobha De
Nira Radia
Sucheta Dalal
None of these
House Color can be used to create of a corporate.
Identity
Image
Reputation
None of these
'Torch of Freedom' campaign was organized by
Ivy Lee
Edward Bernays
Charles Smith
None of these
Q.2
Write short notes. (Any four)
14
Corporate advertising
House Journals
Corporate identity
PRSI
Open House
Q.3
Give answers in detail. (Any two)
14
What is public opinion? How it is formed? How it is useful for corporate relations?
Describe the qualities and functions of event manager.
How community relations are useful for a corporate?
Q.4
Give answers in detail. (Any one)
14
Describe how to maintain good media relations. What are the various steps in organizing a press conference?
What do you understand by employee communication? Trace various tools useful for employee communication.
Q.5
Write answer in 500 words:
14
Describe various types of crises. What is crises management plan? Illustrate.