Exam Details
| Subject | advertising and public relations | |
| Paper | ||
| Exam / Course | m.a. mass communication | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
M.A. (Semester (CBCS) Examination Oct/Nov-2017
Mass Communication
ADEVERTISING AND PUBLIC RELATIONS
Day Date: Saturday, 18-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Multiple choice questions.(2 marks each) 14
D.A.V.P. is
Advertisement Agency News Agency
PR Agency None of these
is the best media for Advertisement in rural area.
News paper Wall painting
Radio Cinema
E mail is tool of Public relation.
Modern Traditional
Very expensive None of these
is the first Industry who establish PR Department
Tata Bajaj
Kirloskar None of these
is the author of 'Third Wave'.
Alvin Toffler James Harlo
Carle boier None of these
is the famous copy writer.
Bharat Dabholkar Devdatta Dabholkar
Narendra Dabholkar None of these
organization certifies the circulation of newspapers.
ABC UNI
DAVP None of these
Q.2 Write short notes. (Any Four out of Five) 14
Hoardings.
House journal.
Propaganda.
Public Relation officer.
Online Advertisement.
Q.3 Write Answer. (Any two) 14
What is an Advertisement?
Explain the various elements of an advertisement in newspaper.
Discuss The Role of social media in PR.
Q.4 Descriptive type question. (Any one) 14
Discuss the rise of Advertising Agencies in India.
OR
Explain role of PR in Employee Relations.
Q.5 What are the various media available for an advertisement? Which media is
more appropriate for rural audience?
Mass Communication
ADEVERTISING AND PUBLIC RELATIONS
Day Date: Saturday, 18-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Multiple choice questions.(2 marks each) 14
D.A.V.P. is
Advertisement Agency News Agency
PR Agency None of these
is the best media for Advertisement in rural area.
News paper Wall painting
Radio Cinema
E mail is tool of Public relation.
Modern Traditional
Very expensive None of these
is the first Industry who establish PR Department
Tata Bajaj
Kirloskar None of these
is the author of 'Third Wave'.
Alvin Toffler James Harlo
Carle boier None of these
is the famous copy writer.
Bharat Dabholkar Devdatta Dabholkar
Narendra Dabholkar None of these
organization certifies the circulation of newspapers.
ABC UNI
DAVP None of these
Q.2 Write short notes. (Any Four out of Five) 14
Hoardings.
House journal.
Propaganda.
Public Relation officer.
Online Advertisement.
Q.3 Write Answer. (Any two) 14
What is an Advertisement?
Explain the various elements of an advertisement in newspaper.
Discuss The Role of social media in PR.
Q.4 Descriptive type question. (Any one) 14
Discuss the rise of Advertising Agencies in India.
OR
Explain role of PR in Employee Relations.
Q.5 What are the various media available for an advertisement? Which media is
more appropriate for rural audience?
Other Question Papers
Subjects
- advertising & social marketing
- advertising and public relations
- advertising and social marketing
- communication research
- corporate communication and event management
- development communication
- electronic media (radio and television)
- media law and ethics
- media management
- online journalism
- principles of mass communication
- print media
- radio journalism and production
- reporting and editing
- television journalism & production
- television journalism and production
- writing and communication skills (oet)