M.A.(Mass Communication) (Semester (CBCS) Examination, 2017
ADEVERTISING AND PUBLIC RELATIONS
Day Date: Thursday, 20-04-2017 Max. Marks: 70
Time: 10.00 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative: 14
D.A.V.P. is a part publicity division.
Government of India Government of Maharashtra
Corporate company Local government
Jingle is prepared for

Magazine
Radio New paper All of these
is the Author of 'Crystallising Public Opinion'.
Walter Lipmann Edward Baranys
Ivy Lee None of these
industry established first PR Department in India.
Tata Bajaj Kirloskar None of these
Street play tool of Public relation.
Modern Traditional
Very expensive None of these
is not an element of radio advertisement.
Music Song Logo None of these
is element of a newspaper advertisement.
Logo Headline Subtitle All of these
Q.2 Write short notes (any four): 14
Gate keeper
Jingle
Folk media
Pamphlet
PIB
Q.3 Answer the following questions (any 14
Discuss the various elements of PR.
What are new tools of PR in information era?
Discuss The Role of public Relation officer.
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SLR-PB 02
Q.4 Descriptive type question (any 14
Describe the advantages and disadvantages of advertisements to
the people.
OR
Differentiate between Advertisement Publicity.
Q.5 Explain types of house journal its importance. 14