M.A. (Semester (CBCS) Examination Nov/Dec-2018
Mass Communication
ADVERTISING AND PUBLIC RELATIONS
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Multiple Choice Questions 14
is organized for journalist for new product launch.
Press Conference Open House
Meeting None of these
is the type of House Journal.
Internal External
Both and None of these
is the internal public.
Supplier Employee
Both and None of these
is the part of marketing mix.
Proprietor Physical Evidence
Percentage None of these
is the type of industrial advertisement.
Advertisement of Books
Advertisement of Event Management Company
Advertisement of PVC Pipe
None of these
heads the Ad team.
Creative director Market Researcher
Copy writer None of these
is the objective of an advertisement.
To Attract To Inform
To Communicate All of these
includes in the educational public relations activity.
Alumni Meet Parents Meeting
Both and None of these
is the long form of DAVP.
Directorate of Advertising and Video Publicity
Directorate of Advertisement and Visual Publicity
Directorate of Advertising and Visual Publicity
None of these
10) is not the function of public relation officer.
Updating Website Organizing the events
Conducting Press Conference None of these
11) is the special tool of public relations.
Open House Press Conference
Hording None of these
Page 2 of 4
SLR-IZ-2
12) is the house journal of Maharashtra Government.
Lokrajya Lokseva
Lokmanya None of these
13) personality is related to public relation.
Ivy Lee Martin James
Rogers Feder None of these
14) ASCI was established in
10 June 1985 15 June 1986
11 June 1985 None of these
Q.2 Answer any four of the following questions out of 16
Write short note on 'Marketing Mix'.
Define Public Relations.
Write Evolution and growth of adverting.
What are the Internal Publics in Public Relations?
What is house journal?
Write down importance of Public Relations.
Q.3 Answer any two of the following questions out of 12
What is press conference?
Explain the concept of lobbying.
What are the qualities a Public relation officers needs for good public
relations?
Explain the concept of propaganda.
Q.4 Answer any one of the following questions out of 14
Discuss the importance of social media in public Relations.
Discuss the use of various media for advertising.
Q.5 Explain the structure and functions of advertising agency. 14