M.A. (Semester (CBCS) Examination Mar/Apr-2018
Mass Communication
ADEVERTISING AND PUBLIC RELATIONS
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. All questions carry equal marks.
Q.1
Multiple choice questions.(2 marks each)
14
is the Gate keeper in newspaper.
Editor
Manager
Technician
Peon
My Government App is launched by
Government of India
Government of Maharashtra
Government of Gujarat
None of these
Yojna magazine published by
Government of India
Government of Maharashtra
Government of Gujarat
None of these
Child Line is working for
Unwanted child
Missed child
Rehabilitation of child
All the above
Some time coupons will release in print media for
Publicity
Advertising
Direct Marketing
All the above
Zindagi ke Saath Bhi Zindagi ke Baad Bhi its slogan of
SBI life
LIC
Max Life
None of these
Communication Revolution word used first time by
Fredrick William
Hamilton Right
William Wolf
None of these
Q.2
Write short notes. (Any Four out of Five)
14
Publicity.
Role of advertising in Television
Propaganda.
Lobbying.
Event.
Q.3
Short answer Type Questions. (Any two out of Three)
14
Discuss the PR Activity for Image Building.
Explain the Creative Function of Advertising Agency.
State the importance of research in advertising.
Q.4
Descriptive type question with Internal choice.
14
Discuss the role of advertising for marketing.
OR
Explain the role of radio to educate people in India.
Q.5
Explain the role of public relation In disaster management.
14