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þÖß�úÖ¸ü �ú¸ëü .
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×�ú ­Öß.Öê פü�ÖÖµÖÖ Æîü .
.¤üÖÆü¸ü�Ö
.Ö²Ö×�ú ÃÖÆüß .¢Ö¸ü Æîü .
5. ¯ÖÏ¿­ÖÖë �êú .¢Ö¸ü �êú¾Ö»Ö ¯ÖÏ¿­Ö ¯Ö¡Ö I �êú .­¤ü¸ü פüµÖê �ÖµÖê .¢Ö¸ü-¯Ö¡Ö�ú ¯Ö¸ü Æüß
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6. .­¤ü¸ü פüµÖê �ÖµÖê ×­Ö¤ìü¿ÖÖë �úÖê ¬µÖÖ­Ö¯Öæ¾ÖÔ�ú ¯Ö.Íëü .
7. �ú..ÖÖ �úÖ´Ö (Rough Work) .ÃÖ ¯ÖãÛÃ.Ö�úÖ �êú .Û­.Ö´Ö ¯ÖéÂ.ü ¯Ö¸ü �ú¸ëü .
8. µÖפü .Ö¯Ö .¢Ö¸ü-¯ÖãÛÃ.Ö�úÖ ¯Ö¸ü .¯Ö­ÖÖ ­ÖÖ´Ö µÖÖ .êÃÖÖ �úÖê.Ô ³Öß ×­Ö¿ÖÖ­Ö ×.ÖÃÖÃÖê
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9. .Ö¯Ö�úÖê ¯Ö¸üß�ÖÖ ÃÖ´ÖÖ¯.Ö ÆüÖê­Öê ¯Ö¸ü ¯ÖÏ¿­Ö-¯ÖãÛÃ.Ö�úÖ .¾ÖÓ OMR .¢Ö¸ü-¯Ö¡Ö�ú
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10. �êú¾Ö»Ö ­Öß»Öê/�úÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ.Õ.ü ¯Öî­Ö �úÖ Æüß .Ã.Öê´ÖÖ»Ö �ú¸ëü .
11. ×�úÃÖß ³Öß ¯ÖÏ�úÖ¸ü �úÖ ÃÖÓ�Ö�Ö�ú (�îú»Ö�ãú»Öê.ü¸ü) µÖÖ .êü²Ö»Ö .Öפü �úÖ
¯ÖϵÖÖê�Ö ¾ÖÙ.Ö.Ö Æîü .
12. ­Öê�Öê×.ü¾Ö .Ó�ú ¯ÖÏ�ÖÖ»Öß ¯ÖÏ.µÖê�ú �Ö»Ö.Ö .¢Ö¸ü �êú ×»Ö. 0.5 .Ó�ú �úÖ.êü
.ÖÖ.Ñ�Öê .
1. Write your roll number in the space provided on the top of
this page.
2. This paper consists of fifty multiple-choice type of questions.
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are requested
to open the booklet and compulsorily examine it as below
To have access to the Question Booklet, tear off the paper
seal on the edge of this cover page. Do not accept a booklet
without sticker-seal and do not accept an open booklet.
Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the Question
Booklet will be replaced nor any extra time will be
given.
After this verification is over, the Test Booklet Number
should be entered in the OMR Sheet and the OMR Sheet
Number should be entered on this Test Booklet.
4. Each item has four alternative responses marked
and You have to darken the oval as indicated below on the
correct response against each item.
Example
where is the correct response.
5. Your responses to the items are to be indicated in the Answer
Sheet given inside the Paper I Booklet only. If you mark at
any place other than in the ovals in the Answer Sheet, it will
not be evaluated.
6. Read instructions given inside carefully.
7. Rough Work is to be done in the end of this booklet.
8. If you write your name or put any mark on any part of the test
booklet, except for the space allotted for the relevant entries,
which may disclose your identity, you will render yourself
liable to disqualification.
9. You have to return the test question booklet and OMR Answer
sheet to the invigilators at the end of the examination
compulsorily and must not carry it with you outside the
Examination Hall.
10. Use only Blue/Black Ball point pen.
11. Use of any calculator or log table etc., is prohibited.
12. Negative Marking For each incorrect answer, 0.5 marks
shall be deducted.
D-0109 P.T.O.
Signature and Name of Invigilator OMR Sheet No. .........................................
(To be filled by the Candidate)
Roll No.
(In words)
1. (Signature)
(Name)
2. (Signature)
(Name)
Roll
D-0809
PAPER-II
Test Booklet No.
Time 1 [Maximum Marks 100 4 hours]
Number of Pages in this Booklet 16 Number of Questions in this Booklet 50
Instructions for the Candidates ¯Ö¸üß�ÖÖÙ£ÖµÖÖë �êú ×»Ö. ×­Ö¤ìü¿Ö
(In figures as per admission card)
A B C D A B C D
COMMERCE
D-0809 1 P.T.O.
Paper-II 2 D-0809
COMMERCE
Paper II
Note This paper contains fifty objective type questions, each question carrying two
marks. Attempt all the questions.
1. If the amount claimed by a consumer as compensation is Rs. 89 lacs, the case under
The Consumer Protection Act shall be filed with
District Consumer Redressal Forum
State Consumer Disputes Redressal Commission
National Consumer Disputes Redressal Commission
Supreme Court
2. Which of the following does not fall within the jurisdiction of MRTP Commission
Prevention of Monopolistic Trade Practices.
Prevention of Restrictive Trade Practices.
Prohibition of Unfair Trade Practices.
Regulation of Combinations.
3. Which of the following is not a part of the economic environment of business
Competitive Environment Economic System
Changes in Patent Laws None of these
4. Laissez faire policy is adopted in
Socialistic economic system
Capitalistic economic system
Mixed economic system
Communist economic system
5. Relaxing the restrictions and controls imposed on business and industry means
Liberalisation Privatisation
Globalisation None of these
6. A variable such as activity that causes cost over a given time is
Cost Driver Cost Behaviour
Cost Centre None of the above 
D-0809 3 Paper-II
¾ÖÖ×Ö•µÖ
¯ÖÏ¿-Ö¯Ö¡Ö II
-ÖÖê™ü ‡ÃÖ ¯ÖÏ¿-Ö¯Ö¡Ö ´Öë ¯Ö"ÖÖÃÖ ²ÖÆãü-×¾Öú»¯ÖßµÖ ¯ÖÏ¿-Ö Æïü … ¯ÖÏŸµÖêú ¯ÖÏ¿-Ö êú ¤üÖê †Óú Æïü … ÃÖ³Öß ¯ÖÏ¿-ÖÖë êú ˆ¢Ö¸ü ¤ëü …
1. µÖפü úÖê‡Ô ˆ¯Ö³ÖÖêOEŸÖÖ 89 ¹ý¯Ö‹ úß +ÖןÖ-¯ÖæÙŸÖ úß ´ÖÖÑ/Ö ú¸üŸÖÖ Æîü, ŸÖÖê ˆ¯Ö³ÖÖêOEŸÖÖ ÃÖÓ¸ü+Ö2Ö †×¬Ö×-ÖµÖ´Ö êú
êúÃÖ ¤üÖµÖ¸ü ×úµÖÖ •ÖÖ‹/ÖÖ
וÖÌ»ÖÖ ˆ¯Ö³ÖÖêOEŸÖÖ ×¿ÖúÖµÖŸÖ ×-Ö¾ÖÖ¸ü2Ö ±úÖê¸ü´Ö
¸üÖ•µÖ ˆ¯Ö³ÖÖêOEŸÖÖ ¾ÖÖ¤ü ×-Ö¾ÖÖ¸ü2Ö ú´Öß¿Ö-Ö
¸üÖ™ÒüßµÖ ˆ¯Ö³ÖÖêOEŸÖÖ ¾ÖÖ¤ü ×-Ö¾ÖÖ¸ü2Ö ú´Öß¿Ö-Ö
ÃÖã¯ÖÏß´Ö úÖê™Ôü
2. ´Öë ÃÖê ÃÖß ‹´Ö †Ö¸ü ™üß ¯Öß (MRTP) ú´Öß¿Ö-Ö êú †×¬ÖúÖ¸ü +Öê¡Ö ´Öë -ÖÆüà †ÖŸÖß
‹úÖ׬ÖúÖ¸ü ¾µÖÖ¯ÖÖ¸ü ¾µÖ¾ÖÆüÖ¸ü úß ¸üÖêú£ÖÖ´Ö
¯ÖÏןֲÖÓ¬ÖÖŸ´Öú ¾µÖÖ¯ÖÖ¸ü úß ¸üÖêú£ÖÖ´Ö
†-Öã×"ÖŸÖ ¾µÖÖ¯ÖÖ¸ü ¾µÖ¾ÖÆüÖ¸ü ×-ÖÂÖê¬Ö
ÃÖ´ÖÖµÖÖê•Ö-Ö úÖ ×-ÖµÖ-¡Ö2Ö
3. ´Öë ÃÖê ÃÖÖ ¾µÖ¾ÖÃÖÖµÖ êú †ÖÙ£Öú ¾ÖÖŸÖÖ¾Ö¸ü2Ö úÖ †Ó¿Ö -ÖÆüà Æîü
¯ÖÏןÖï֬ÖÖÔŸ´Öú ¾ÖÖŸÖÖ¾Ö¸ü2Ö †ÖÙ£Öú ¯ÖÏ2ÖÖ»Öß
¯Öê™êü2™ü ´Öë ¯Ö׸ü¾ÖŸÖÔ-Ö ‡-Ö´Öë ÃÖê úÖê‡Ô -ÖÆüà
4. »Öî×ÃÖ•ÖÌ ±êúµÖ¸ü (Laissez Faire) -Öß×ŸÖ †¯Ö-ÖÖ‡Ô •ÖÖŸÖß Æîü
ÃÖ´ÖÖ•Ö¾ÖÖ¤üß †ÖÙ£Öú ¯ÖÏ2ÖÖ»Öß
¯ÖæÑ•Öß¾ÖÖ¤üß †ÖÙ£Öú ¯ÖÏ2ÖÖ»Öß
×´Ö×ÁÖŸÖ †ÖÙ£Öú ¯ÖÏ2ÖÖ»Öß
ÃÖÖ´µÖ¾ÖÖ¤üß †ÖÙ£Öú ¯ÖÏ2ÖÖ»Öß
5. ¾µÖ¾ÖÃÖÖµÖ †Öî¸ü ¯Ö¸ü »Ö/ÖÖµÖê /Ö‹ †Öî¸ü ×-ÖµÖ-¡Ö2ÖÖë úÖê ú´Ö ú¸ü-Öê ÃÖê †Ö¿ÖµÖ Æîü
ˆ¤üÖ¸üßú¸ü2Ö ×-Ö•Ößú¸ü2Ö
¾ÖÖßú¸ü2Ö ‡-Ö´Öë ÃÖê úÖê‡Ô -ÖÆüà
6. ‹ú "Ö¸ü •ÖîÃÖê ×ú ×ÎúµÖÖ ×•ÖÃÖêú «üÖ¸üÖ ×-Ö¬ÖÖÔ׸üŸÖ ÃÖ´ÖµÖ ´Öë ÆüÖêŸÖß Æîü, ˆÃÖê úÆüŸÖê Æïü
"ÖÖ»Öú ¾µÖ¾ÖÆüÖ¸ü
êú-¦ü ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà 
Paper-II 4 D-0809
7. The concept of budget that requires all levels to work from scratch is
Flexible Budget Total Budget
Master Budget Zero Base Budget
8. Accounting Standard on the "Effect of Changes in Foreign Exchange Rates" is
AS 11 AS 13
AS 18 None of the above
9. Land is not depreciable asset because
Its value always increases
There is no maintenance required
Life of land is unlimited
None of the above
10. The sales at which a firm would earn profit after tax of sales, if fixed cost is
Rs. 45,000 selling price Rs. 50 per unit, variable cost Rs. 30 per unit and tax rate
20%
Rs. 90,000 Rs. 1,50,000
Rs. 1,68,000 None of the above
11. The elasticity of demand for luxury goods is
Infinite More than one
Less than one Equal to one
12. Profits are maximised at a point where
MR MC MR MC
MR MC AC MC
13. The concept of "consumer surplus" was introduced and developed by
E.A.G. Robinson J.M. Keynes
Lionel Robbins Alfred Marshall
14. In Law of Variable Proportions, initially when MP rises
TP rises at a decreasing rate.
TP rises at an increasing rate.
AP rises less than proportionately.
AP rises more than proportionately. 
D-0809 5 Paper-II
7. ²Ö•Ö™ü úß ¾ÖÆü †¾Ö¬ÖÖ¸ü2ÖÖ ×•ÖÃÖ´Öë ÃÖ³Öß ÃŸÖ¸üÖë úÖê †Ö¬ÖÖ¸ü ÃÖê úÖ´Ö ¯Ö›ÍüŸÖÖ Æîü, ˆÃÖê úÆüŸÖê Æïü
»Ö"Öú¤üÖ¸ü ²Ö•Ö™ü ãú»Ö ²Ö•Ö™ü
´ÖÖÙü¸ü ²Ö•Ö™ü •ÖÌ߸üÖê-²ÖêÃÖ ²Ö•Ö™ü (¿Öæ-µÖ †Ö¬ÖÖ׸üŸÖ
8. ×¾Ö¤êü¿Öß ×¾Ö×-Ö´ÖµÖ ¤ü¸üÖë ´Öë ¯Ö׸ü¾ÖŸÖÔ-Ö êú ¯ÖϳÖÖ¾Ö ÃÖê ÃÖ´²ÖÛ-¬ÖŸÖ ¯ÖÏ´ÖÖ¯Ö Æîü
AS 11 AS 13
AS 18 ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
9. ³Öæ×´Ö ÈüÖ×ÃÖŸÖ ÆüÖê-Öê ¾ÖÖ»Öß ÃÖ´¯Ö×ŸÖ -ÖÆüà Æîü OEµÖÖë×ú
‡ÃÖúß úß´ÖŸÖ ÃÖ¤îü¾Ö ²ÖoeÍüŸÖß ¸üÆüŸÖß Æîü …
úß †Ö¾Ö¿µÖúŸÖÖ -ÖÆüà ÆüÖêŸÖß …
³Öæ×´Ö úÖ •Öß¾Ö-Ö †ÃÖß×´ÖŸÖ ÆüÖêŸÖÖ Æîü …
ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
10. ×¾ÖÎúµÖ úÖ ¾ÖÆü ßָü וÖÃÖ ¯Ö¸ü ú¸ü ¤êü-Öê êú ²ÖÖ¤ü, ‹ú ±ú´ÖÔ »ÖÖ³Ö ú´ÖÖŸÖß Æîü, µÖפü Ûãָü 45,000 ¹ý¯Ö‹,
×¾ÖÎúµÖ ´Öæ»µÖ 50 ¹ý¯Ö‹ ¯ÖÏ×ŸÖ ‡úÖ‡Ô, ¯Ö׸ü¾ÖŸÖÔ-Ö¿Öᯙ 30 ¹ý¯Ö‹ ¯ÖÏ×ŸÖ ‡úÖ‡Ô ŸÖ£ÖÖ ú¸ü úß ¤ü¸ü 20% Æîü
90,000 ¹ý¯Ö‹ 1,50,000 ¹ý¯Ö‹
1,68,000 ¹ý¯Ö‹ ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
11. ×¾Ö»ÖÖÃÖß ¾ÖßÖã†Öë úß ´ÖÖÑ/Ö úß »ÖÖê"Ö ÆüÖêŸÖß Æîü
†ÃÖß×´ÖŸÖ ‹ú ÃÖê †×¬Öú
‹ú ÃÖê ú´Ö ‹ú êú ²Ö¸üÖ²Ö¸ü
12. ײÖ-¤ãü וÖÃÖ ¯Ö¸ü »ÖÖ³Ö †×¬ÖúŸÖ´Ö ÆüÖêŸÖÖ Æîü ¾ÖÆüÖÑ
MR MC MR MC
MR MC AC MC
13. "ˆ¯Ö³ÖÖêOEŸÖÖ ²Ö"ÖŸÖ" êú ×ÃÖ¨üÖ-ŸÖ úÖ ÃÖæ¡Ö¯ÖÖŸÖ †Öî¸ü ×¾ÖúÖÃÖ ×úµÖÖ £ÖÖ
‡Ô. ‹. •Öß. ¸üÖòײÖ-ÃÖ-Ö •Öê. ‹´Ö. úß-ÃÖ
»ÖÖµÖ-Ö»Ö ¸üÖêײÖ-ÃÖ ‹»±Ïêú›ü ´ÖÖ¿ÖÔ»Ö
14. †Ö-Öã¯ÖÖןÖú ×ÃÖ¨üÖ-ŸÖ †Ö¸ü´³Ö ´Öë •Ö²Ö ÃÖß´ÖÖ-ŸÖ ˆŸ¯ÖÖ¤ü ²ÖoeÍüŸÖÖ Æîü
ãú»Ö ˆŸ¯ÖÖ¤ü ¤ü¸ü ÃÖê ²ÖoeÍüŸÖÖ Æîü …
ãú»Ö ˆŸ¯ÖÖ¤ü ²ÖoeÍüŸÖß ¤ü¸ü ÃÖê ²ÖoeÍüŸÖÖ Æîü …
†ÖîÃÖŸÖ ˆŸ¯ÖÖ¤ü †Ö-Öã¯ÖÖןÖú ºþ¯Ö ÃÖê ú´Ö ²ÖoeÍüŸÖÖ Æîü …
†ÖîÃÖŸÖ ˆŸ¯ÖÖ¤ü †Ö-Öã¯ÖÖןÖú ºþ¯Ö ÃÖê †×¬Öú ²ÖoeÍüŸÖÖ Æîü … 
Paper-II 6 D-0809
15. Which one of the following statements is correct
Monopolist charges the maximum possible price.
Monopolist always makes (economic) profit.
Monopolist operates on an inelastic demand curve.
None of the above
16. The Central Processing Unit of a computer consists of
Input, Output and Processing.
Control Unit, Primary Storage and Secondary Storage.
Control Unit, Arithmetic-logic Unit and Primary Storage.
None of the above.
17. If the sample size increases, the sampling error
Decreases Increases
Remains constant None of the above
18. Goodness of fit of a distribution is tested by
t-test Chi-square test
F-test None of these
19. Probability of rejecting the null hypothesis when it is true, is called
Type-II-error Type-I-error
Standard error None of these
20. Standard error of mean is defined as
standard deviation of the sampling distribution of mean.
standard deviation of data.
inter-quartile range of the data.
none of these.
21. Who first propounded the principle of 'unity of command'
F.W. Taylor Elton Mayo
Peter F. Drucker Henry Fayol 
D-0809 7 Paper-II
15. ´Öë ÃÖê ÃÖÖ ÃÖÆüß Æîü
‹úÖ׬ÖúÖ¸üß †×¬ÖúŸÖ´Ö ÃÖÓ³Ö¾Ö ´Öæ»µÖ ¾ÖÃÖæ»Ö ú¸üŸÖÖ Æîü …
‹úÖ׬ÖúÖ¸üß ÃÖ¤îü¾Ö »ÖÖ³Ö (†ÖÙ£Öú) ú´ÖÖŸÖÖ Æîü …
‹úÖ׬ÖúÖ¸üß »Ö"Öß»Öê ´ÖÖÑ/Ö ¾ÖÎú ¯Ö¸ü úÖµÖÔ ú¸üŸÖÖ Æîü …
ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
16. ÃÖÓ/Ö2Öú úß êú-¦üßµÖ ¯ÖÏ×ÎúµÖÖŸ´Öú ‡úÖ‡Ô êú †ÖŸÖê Æïü
‹¾ÖÓ ¯ÖÏ×ÎúµÖÖ
×-ÖµÖÓ¡Öú ‡úÖ‡Ô, ¯ÖÏÖ£Ö×´Öú ÙüÖê¸êü•Ö ‹¾ÖÓ ×«üŸÖßµÖ Ã™üÖê¸êü•Ö
×-ÖµÖÓ¡Öú ‡úÖ‡Ô, /Ö×2ÖŸÖ-×¾Ö¿ÖêÂÖ2Ö ‡úÖ‡Ô ‹¾ÖÓ ¯ÖÏÖ£Ö×´Öú ÙüÖê¸êü•Ö
ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
17. †/Ö¸ü ¯ÖÏן֤ü¿ÖÔ †ÖúÖ¸ü ²ÖoeÍüŸÖÖ Æîü ŸÖÖê ¯ÖÏן֤ü¿ÖÔ-Ö ×¾Ö³ÖÏ´Ö
Æîü … ²ÖoeÍüŸÖÖ Æîü …
Ûãָü ¸üÆüŸÖÖ Æîü … ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
18. ‹ú ×›üÛÙÒü²µÖæ¿Ö-Ö úß ˆ¯ÖµÖãOEŸÖŸÖÖ úß •ÖÖÑ"Ö úß •ÖÖŸÖß Æîü
™üß-™îüÙü «üÖ¸üÖ úÖ‡Ô-ÃOE¾ÖÖµÖ¸ü ™îüÙü «üÖ¸üÖ
‹±ú-™îüÙü «üÖ¸üÖ ‡-Ö´Öë ÃÖê úÖê‡Ô -ÖÆüà
19. •Ö²Ö †ÎúŸÖ ¯ÖÏÖOEú»¯Ö-ÖÖ ÃÖÆüß ÆüÖê ŸÖ²Ö ‡ÃÖúÖê †Ã¾ÖßéúŸÖ ú¸ü-Öê úß ¯ÖÏÖ×µÖúŸÖÖ úÖê úÆüŸÖê Æïü
™üÖ‡¯Ö-II-†¿Öãרü ™üÖ‡¯Ö-I-†¿Öãרü
†¿Öãרü ‡-Ö´Öë ÃÖê úÖê‡Ô -ÖÆüà
20. †ÖîÃÖŸÖ úß †¿Öãרü úÖê úÆüŸÖê Æïü
´ÖÖ¬µÖ ¯ÖÏן֤ü¿ÖÔ-Ö ×›üÛÙÒü²µÖæ¿Ö-Ö úÖ ¯ÖÏ´ÖÖ¯Ö
†ÖÓú›ÍüÖë úÖ ¯ÖÏ´ÖÖ¯Ö
†ÖÓú›ÍüÖë úÖ "‡2™ü¸ü-OE¾ÖÖ™üÖÔ‡»Ö" ±îú»ÖÖ¾Ö
‡-Ö´Öë ÃÖê úÖê‡Ô -ÖÆüà
21. †Ö¤êü¿Ö úß ‹úŸÖÖ êú ×ÃÖ¨üÖ-ŸÖ úÖ ÃÖ¾ÖÔ¯ÖÏ£Ö´Ö ¯ÖÏן֯ÖÖ¤ü-Ö ×úÃÖ-Öê ×úµÖÖ
‹±ú. ›ü²»µÖæ. ™êü»Ö¸ü ‹»™ü-Ö ´ÖÖµÖÖê
¯Öß™ü¸ü ‹±ú. ›Òüú¸ü Æêü-Ö¸üß ±êúµÖÖê»Ö 
Paper-II 8 D-0809
22. Which element is not necessary in each objective under MBO Approach
Time element Cost element
Human Relation element Measurable element
23. Techniques of managerial control are useful in
selection of plant location.
identifying appropriate technology
profit planning
conducting shareholders' meeting
24. The function of attracting, acquiring, retaining and developing human resources in an
organisation is called
recruitment induction
training and development staffing
25. In terms of Blake-Mouton's managerial grid approach, a production oriented leader
will be one who adopts
1.1 style 9.1 style
9.9 style 5.5 style
26. The strategy of introducing a product with high introductory price is called
penetration strategy skimming strategy
pull strategy push strategy
27. The concept of four as elements of marketing mix was given by
Philip Kotler W.J. Stanton
E.J. McCarthy Bruce J. Walker
28. Which out of the following is not a type of non-store retailing
Limited line stores Automatic vending
Direct selling Telemarketing 
D-0809 9 Paper-II
22. ‹´Ö ²Öß †Öê ¥üÛ™üúÖê2Ö êú ¯ÖÏŸµÖêú »Ö+µÖ êú ×»Ö‹ ÃÖÖ ŸÖ¢¾Ö †Ö¾Ö¿µÖú -ÖÆüà Æîü
ÃÖ´ÖµÖ ŸÖ¢¾Ö ŸÖ¢¾Ö
´ÖÖ-Ö¾ÖßµÖ ÃÖ´²Ö-¬Ö ŸÖ¢¾Ö ´ÖÖ¯ÖßµÖ ŸÖ¢¾Ö
23. ×-ÖµÖ-¡Ö2Ö úß ×úÃÖ´Öë »ÖÖ³Ö¤üÖµÖú Æïü
ÃÖÓµÖÓ¡Ö Ã£ÖÖ-Ö úÖ
ˆ×"ÖŸÖ ¯ÖÏÖîªÖê×/Öúß úÖê
»ÖÖ³Ö
†Ó¿Ö-¬ÖÖ¸üúÖë úß ´ÖßØ™ü/Ö úÖ †ÖµÖÖê•Ö-Ö
24. ×úÃÖß ÃÖÓ/Öšü-Ö ´Öë ´ÖÖ-Ö¾Ö ÃÖÓÃÖÖ¬Ö-Ö úÖê †ÖúÙÂÖŸÖ †×³Ö/ÖÏÆü2Ö ¯ÖÏן֬ÖÖ¸ü2Ö ×úµÖê ¸üÆü-ÖÖ †Öî¸ü ×¾ÖúÖÃÖ ú¸ü-Öê
êú úÖµÖÔ úÖê úÆüŸÖê Æïü
³ÖŸÖá †×¬ÖšüÖ¯Ö-Ö
¯ÖÏ׿Ö+Ö2Ö ‹¾ÖÓ ×¾ÖúÖÃÖ Ã™üÖرú/Ö
25. ²»Öêú ´ÖÖî™ü-Ö (Blake Mouton) êú ×/ÖÏ›ü ¥üÛ™üúÖê2Ö êú †-ÖãÃÖÖ¸ü ‹ú ˆŸ¯ÖÖ¤ü-ÖÖê-´Öã'Öß »Öß›ü¸ü ¾ÖÆü ÆüÖê/ÖÖ
•ÖÖê †¯Ö-ÖÖµÖê/ÖÖ
1.1 ÙüÖ‡Ô»Ö 9.1 ÙüÖ‡Ô»Ö
9.9 ÙüÖ‡Ô»Ö 5.5 ÙüÖ‡Ô»Ö
26. ‹ú ˆŸ¯ÖÖ¤ü úÖê ˆ""Ö ¯ÖϾÖê¿Ö-´Öæ»µÖ êú ÃÖÖ£Ö ²ÖÖ•ÖÖ¸ü ´Öë ˆŸÖÖ¸ü-Öê úß ¸ü2Ö-Öß×ŸÖ úÖê úÆüŸÖê Æïü
³Öê¤üßµÖ ¸ü2Ö-Öß×ŸÖ ´Ö»ÖÖ‡Ô ˆŸÖÖ¸ü-Öê ¾ÖÖ»Öß ¸ü2Ö-ÖßןÖ
úß ¸ü2Ö-Öß×ŸÖ ¬Öêú»Ö-Öê úß ¸ü2Ö-ÖßןÖ
27. "ÖÖ¸ü úß †¾Ö¬ÖÖ¸ü2ÖÖ êú ºþ¯Ö ´Öë ×¾Ö¯Ö2Ö-Ö ×´ÖÁÖ2Ö êú ŸÖ¢¾ÖÖë úÖ ×úÃÖ-Öê פüµÖÖ
×±ú×»Ö¯Ö úÖê™ü»Ö¸ü ›ü²»µÖæ. •Öê. ÙüÖ2™ü-Ö
‡Ô. •Öê. ´ÖîúÖ£Öá ²ÖÎæÃÖ •Öê. ¾ÖÖú¸ü
28. ´Öë ÃÖê ÃÖÖ /Öî¸ü-ÙüÖê¸ü ±ãú™üú¸ü ×¾ÖÎúµÖ úÖ ¯ÖÏúÖ¸ü -ÖÆüà Æîü
ÃÖß×´ÖŸÖ ¯ÖÓÛOEŸÖ ÙüÖê¸ü þֵÖÓ "Ö×»ÖŸÖ ×¾ÖÎúµÖ
×¾ÖÎúµÖ ™îü»Öß ´ÖÖìúØ™ü/Ö 
Paper-II 10 D-0809
29. A product line strategy wherein a company adds a higher priced product to a line in
order to attract a broader market which helps the sale of its existing lower priced
products is called
Trading up Trading down
Life cycle extension Product line extension
30. Which of the following is not a tool of sales promotion
Sales contests Free gifts
Point of purchase display Public Relations
31. Use of fixed interest securities in the capital structure is called
operating leverage financial leverage
overall leverage none of the above
32. If NPV is positive, the IRR will be
Positive K R
K R None of the above
33. According to Walter, firm should pay 100% dividend if
r k r k
r k none of the above
34. Sensitivity analysis is performed to
Ascertain risk
Determine profitability
Build scenario for risk profile
None of the above
35. Right shares enjoy preferential rights with regard to
Payment of dividend Payment of retained earnings
Repayment of capital None of the above
36. The Industrial Disputes Act, 1947 provides the following industrial relations
machinery for resolution of conflicts except
Conciliation Arbitration
Negotiations Adjudication 
D-0809 11 Paper-II
29. •Ö²Ö úÖê‡Ô ú´¯Ö-Öß †¯Ö-Öß ¾ÖŸÖÔ´ÖÖ-Ö ˆŸ¯ÖÖ¤ü-ÀÖéÓ'Ö»ÖÖ ´Öë ˆ""Ö ´Öæ»µÖ êú -Ö‹ ˆŸ¯ÖÖ¤ü ú›Íüß úÖê •ÖÖê›ÍüŸÖß Æîü ŸÖÖ×ú ‹ú
×¾ÖßÖéŸÖ ²ÖÖ•ÖÖ¸ü úÖê †ÖúÙÂÖŸÖ ×úµÖÖ •ÖÖ ÃÖêú וÖÃÖÃÖê ‡ÃÖêú ¾ÖŸÖÔ´ÖÖ-Ö ú´Ö úß´ÖŸÖ ¾ÖÖ»Öê ˆŸ¯ÖÖ¤ü êú ×¾ÖÎúµÖ úÖê ²ÖoeÍüÖ¾ÖÖ
×´Ö»Öê, ˆÃÖ ¸ü2Ö-Öß×ŸÖ úÖê úÆüŸÖê Æïü
‰ú¬¾ÖÔ ¾µÖÖ¯ÖÖ¸ü †¬ÖÖê/ÖÖ´Öß ¾µÖÖ¯ÖÖ¸ü
ˆŸ¯ÖÖ¤ü úÖ •Öß¾Ö-Ö-"ÖÎú ×¾ÖßÖÖ¸ü ˆŸ¯ÖÖ¤ü ¯ÖÓÛOEŸÖ ×¾ÖßÖÖ¸ü
30. ´Öë ÃÖê ÃÖÖ ×¾ÖÎúµÖ ÃÖÓ¾Ö¬ÖÔ-Ö úÖ µÖÓ¡Ö -ÖÆüà Æîü
×¾ÖÎúµÖ ï֬ÖÖÔ ´Öã°ŸÖ ˆ¯ÖÆüÖ¸ü
ÎúµÖ ãÖÖ-Ö ¯Ö¸ü ¾ÖßÖã-¯ÖϤü¿ÖÔ-Ö ÃÖ´¯ÖÔú
31. ¯ÖæÑ•Öß ÃÖÓ¸ü"Ö-ÖÖ ´Öë ×-Ö¬ÖÖÔ׸üŸÖ ²µÖÖ•Ö úß ¯ÖÏןֳÖæןֵÖÖë êú ¯ÖϵÖÖê/Ö úÖê úÆüŸÖê Æïü
"ÖÖ»Öú ˆ¢ÖÖê»Öú ×¾Ö¢ÖßµÖ ˆ¢ÖÖê»Öú
ÃÖ´Ö/ÖÏ ˆ¢ÖÖê»Öú ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
32. µÖפü ‹-Ö ¯Öß ¾Öß(NPV) ÆüÖê ŸÖÖê IRR ÆüÖê/Öß
K R
K R ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
33. ¾ÖÖ»™ü¸ü êú †-ÖãÃÖÖ¸ü, ±ú´ÖÔ úÖê ¿ÖŸÖ ¯ÖÏ×ŸÖ¿ÖŸÖ »ÖÖ³ÖÖÓ¿Ö ¤êü-ÖÖ "ÖÖ×Æü‹ µÖפü
r k r k
r k ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
34. ÃÖÓ¾Öê¤ü-Ö¿Ö߻֟ÖÖ úÖ ×¾Ö¿»ÖêÂÖ2Ö ×úµÖÖ •ÖÖŸÖÖ Æîü
•ÖÖê×'Ö´Ö ´ÖÖ¯Ö-Öê êú ×»Ö‹
»ÖÖ³Ö¤üÖ×µÖúŸÖÖ úÖ ×-Ö¬ÖÖÔ¸ü2Ö ú¸ü-Öê êú ×»Ö‹
•ÖÖê×'Ö´Ö êú ×¾Ö׳Ö--Ö ¯ÖÆü»Öã†Öë úÖ ×"Ö¡Ö2Ö ú¸ü-Öê êú ×»Ö‹
ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà
35. ¸üÖ‡™ËüÃÖ ¿ÖêµÖ¸ü úÖê †×¬Ö´ÖÖ-µÖ †×¬ÖúÖ¸ü ÆüÖêŸÖÖ Æîü
»ÖÖ³ÖÖÓ¿Ö êú êú ×»Ö‹ … ÃÖÓ×"ÖŸÖ †ÖµÖ êú êú ×»Ö‹ …
¯ÖæÑ•Öß êú êú ×»Ö‹ … ˆ¯Ö¸üÖêOEŸÖ ´Öë ÃÖê úÖê‡Ô -ÖÆüà …
36. †ÖîªÖê×/Öú ×¾Ö¾ÖÖ¤ü †×¬Ö×-ÖµÖ´Ö 1947 êú ×¾Ö¾ÖÖ¤üÖë êú ×-Ö¯Ö™üÖ¸êü ÆêüŸÖã ´Öë ÃÖê ÃÖß ¾µÖ¾ÖãÖÖ -ÖÆüà
Æîü
ÃÖ´Ö—ÖÖîŸÖÖ ´Ö¬µÖã֟ÖÖ
ÃÖÓ׬־ÖÖŸÖÖÔ †×¬Ö×-Ö2ÖÔµÖ-Ö 
Paper-II 12 D-0809
37. Job evaluation is a technique which aims at
Establishing fair and equitable pay structure.
Analysing requirement of updating technology.
Assessing safety requirement of jobs.
Improving productivity.
38. Induction is an integral part of
Training Selection
Recruitment None of the above
39. PIP test seeks to measure
IQ
Personality, Interest and Preferences
Quality of a product
Preferred Investment Plans
40. The Government of India introduced "The Workers' Participation in Management"
Bill in Parliament in
1983 1988
1990 1981
41. The features of the Commercial Paper are
It is an unsecured money market instrument issued in the form of promissory
note.
The highly rated corporate borrowers can raise short term funds through this
instrument.
It is an additional instrument to the investing community.
All of the above
42. Banking ombudsman may reject the complaint
immediately after receipt. after hearing both parties.
at any stage. none of the above
43. Which of the following entities provide "Take out Finance" to banks engaged in
financing of infrastructure projects
ICICI SIDBI
IDFC RBI 
D-0809 13 Paper-II
37. úÖµÖÔ ´Ö滵ÖÖÓú-Ö úÖ ˆ§êü¿µÖ Æîü ×ú
ˆ×"ÖŸÖ ‹¾ÖÓ ÃÖ´ÖÖ-Ö ¾ÖêŸÖ-Ö´ÖÖ-Ö úÖ ×-Ö¬ÖÖÔ¸ü2Ö
ŸÖú-Ößúß †ªŸÖ-Ö êú ×»Ö‹ ×¾Ö¿»ÖêÂÖ2Ö
úÖµÖÔ êú ×»Ö‹ ÃÖã¸ü+ÖÖ ¾µÖ¾ÖãÖÖ úÖ ×-Ö¬ÖÖÔ¸ü2Ö