Exam Details
| Subject | Marketing Research | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration (April 2014) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Discuss possible areas of Marketing research in the hotel industry.
2. Define secondary data and explain its sources, advantages and limitations.
3. What are the essential elements of a research design? Distinguish between the Exploratory and Descriptive Research design with the help of suitable example related to hospitality sector.
4. Discuss sampling and non-sampling error and the steps involved in sampling process.
5. Write short notes on the following in about 150 words each:
Stages of Editing data
Importance of Coding
Advantages of Multi-dimensional scaling method.
Uses of factor Analysis.
6. Outline the characteristics of a good table and explain the types of graphs and charts used for statistical data presentation.
7. Discuss the Marketing research trend of Hospitality Industry in India.
8. Write notes on the following in about 300 words each:
Qualitative Research: Uses and limitation
Applications of Multi -dimensional scaling.
9. What are the steps involved in Conjoint analysis? Explain with the help of examples.
10. Define Culster Analysis and explain the procedure along with the factors to be considered for its usage.
2. Define secondary data and explain its sources, advantages and limitations.
3. What are the essential elements of a research design? Distinguish between the Exploratory and Descriptive Research design with the help of suitable example related to hospitality sector.
4. Discuss sampling and non-sampling error and the steps involved in sampling process.
5. Write short notes on the following in about 150 words each:
Stages of Editing data
Importance of Coding
Advantages of Multi-dimensional scaling method.
Uses of factor Analysis.
6. Outline the characteristics of a good table and explain the types of graphs and charts used for statistical data presentation.
7. Discuss the Marketing research trend of Hospitality Industry in India.
8. Write notes on the following in about 300 words each:
Qualitative Research: Uses and limitation
Applications of Multi -dimensional scaling.
9. What are the steps involved in Conjoint analysis? Explain with the help of examples.
10. Define Culster Analysis and explain the procedure along with the factors to be considered for its usage.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Information Management Systems And Hospitality
- Management Functions and Behaviourin Tourism
- Managing Entrepreneurship And Small Business In Tourism
- Marketing Research