Exam Details
| Subject | Marketing Research | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration (April 2014) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What kind of research design shall you recommend for making brand positioning decisions for service products? Describe the main steps involved in such a research.
2. Why is it necessary for marketers to estimate the value and cost of information before conducting research? Elaborate.
3. Discuss various types of measurement scales and how the method of analysis of data is dependent on the levels of the measurements used in collection of data.
4. What is meant by Questionnaire? Elaborate the steps involved in designing a questionnaire.
5. What are the main differences between correlation and regression techniques of data analysis? When shall we recommend the use of each of these techniques
6. Write short notes on the followings
Sources of Secondary Data
Snowball Sampling
7. What are the steps involved in conjoint analysis? Explain with the help of suitable examples from travel and tourism industry.
8. Discuss the advantages and disadvantages of conducting marketing research through internet based sources in India.
9. Discuss the purpose and use of factor analysis. Also mention usefulness of ANOVA in marketing research.
10. Write short notes on the followings:
Application of multi-dimensional scaling
Media Research
2. Why is it necessary for marketers to estimate the value and cost of information before conducting research? Elaborate.
3. Discuss various types of measurement scales and how the method of analysis of data is dependent on the levels of the measurements used in collection of data.
4. What is meant by Questionnaire? Elaborate the steps involved in designing a questionnaire.
5. What are the main differences between correlation and regression techniques of data analysis? When shall we recommend the use of each of these techniques
6. Write short notes on the followings
Sources of Secondary Data
Snowball Sampling
7. What are the steps involved in conjoint analysis? Explain with the help of suitable examples from travel and tourism industry.
8. Discuss the advantages and disadvantages of conducting marketing research through internet based sources in India.
9. Discuss the purpose and use of factor analysis. Also mention usefulness of ANOVA in marketing research.
10. Write short notes on the followings:
Application of multi-dimensional scaling
Media Research
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Information Management Systems And Hospitality
- Management Functions and Behaviourin Tourism
- Managing Entrepreneurship And Small Business In Tourism
- Marketing Research