Exam Details
| Subject | Marketing Research | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration (April 2014) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define Marketing Research and explain the stages in a marketing research process.
2. Name the four basic types of Research Design. Elaborate anyone of them with the help of an example from hospitality industry.
3. Discuss the important sources of primary and secondary data in tourism and hospitality research.
4. Write short notes on the following in about 150 words each
Advantages of Group discussion
Limitation of In-depth interview
Types of graph for data presentation
Limitations of sampling
5. Elaborate the various methods of collecting data from respondents.
6. Discuss the steps in Data Processing with a suitable example.
7. Why is Likert Scale called a Summated Scale? Explain procedures to construct a Likert Scale to measure customer's attitude towards Eco-friendly hotels.
8. Define Conjoint Analysis and explain the steps involved in its application.
9.Discuss Multi-dimensional Scaling techniques and its possible application areas.
10. Write notes on the following in about 300 words each
General content of a Research Report
Questionnaire format and Administration
2. Name the four basic types of Research Design. Elaborate anyone of them with the help of an example from hospitality industry.
3. Discuss the important sources of primary and secondary data in tourism and hospitality research.
4. Write short notes on the following in about 150 words each
Advantages of Group discussion
Limitation of In-depth interview
Types of graph for data presentation
Limitations of sampling
5. Elaborate the various methods of collecting data from respondents.
6. Discuss the steps in Data Processing with a suitable example.
7. Why is Likert Scale called a Summated Scale? Explain procedures to construct a Likert Scale to measure customer's attitude towards Eco-friendly hotels.
8. Define Conjoint Analysis and explain the steps involved in its application.
9.Discuss Multi-dimensional Scaling techniques and its possible application areas.
10. Write notes on the following in about 300 words each
General content of a Research Report
Questionnaire format and Administration
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Information Management Systems And Hospitality
- Management Functions and Behaviourin Tourism
- Managing Entrepreneurship And Small Business In Tourism
- Marketing Research