Exam Details
| Subject | International Marketing Management | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in International Business Operations/ Masters of Commerce | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Write short notes on any two of the following:
Managing Publicity in International Markets.
International Market Segmentation.
Marginal Cost pricing.
Scope for use of Indian brands in International Markets.
2. Distinguish between any two of the following:
Multinational Marketing and Global Marketing.
Demographic Environment and Economic Environment.
Primary data and Secondary data.
Products and Services.
List the different methods of sampling.
Distinguish between census and sample methods of data collection.
Between personal and sales promotion, which communication tool will be most effective in promoting sales of the following products? Give reasons for your answer.
A rare painting
A new brand of toothpaste
Your company is in the process of introducing a new brand of toilet soap in a highly competitive market. What sales promotion tools would you recommend to enthuse consumers, distribution and the company's own sales force to buy/ promote the product? Discuss.
5. Discuss the emerging global competitive environment. Examine whether small enterprises have scope in the emerging global business environment.
What are the risks involved in the new product development? Explain the process of the new product development.
Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.
7.State the various modes of entry to foreign markets. Briefly explain each of them.
What do you understand by Price quotation and Terms of sale.
Write short answers on
Ex-works
FAS
FOB
CLF
DDP
Managing Publicity in International Markets.
International Market Segmentation.
Marginal Cost pricing.
Scope for use of Indian brands in International Markets.
2. Distinguish between any two of the following:
Multinational Marketing and Global Marketing.
Demographic Environment and Economic Environment.
Primary data and Secondary data.
Products and Services.
List the different methods of sampling.
Distinguish between census and sample methods of data collection.
Between personal and sales promotion, which communication tool will be most effective in promoting sales of the following products? Give reasons for your answer.
A rare painting
A new brand of toothpaste
Your company is in the process of introducing a new brand of toilet soap in a highly competitive market. What sales promotion tools would you recommend to enthuse consumers, distribution and the company's own sales force to buy/ promote the product? Discuss.
5. Discuss the emerging global competitive environment. Examine whether small enterprises have scope in the emerging global business environment.
What are the risks involved in the new product development? Explain the process of the new product development.
Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.
7.State the various modes of entry to foreign markets. Briefly explain each of them.
What do you understand by Price quotation and Terms of sale.
Write short answers on
Ex-works
FAS
FOB
CLF
DDP
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for Managerial Decisions
- Business Environment
- Export- Import Procedures and Documentation
- Financial Management
- I n d i a s F o r e i g n T r a d e
- International Business Environment
- International Business Finance
- International Marketing Logistics
- International Marketing Management
- Marketing Management
- Organisation Theory and Behavior
- Research Methodology and Statistical Analysis